Fitness First Workout Mat

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BLAZE team up with Mel B and Fitness First to bring new Wii Fit accessories to the Nintendo Wii

Doncaster, UK – 13/09/2010

Leading video game accessory manufacturer BLAZE is pleased to announce the latest Fitness First licensed product. Endorsed by healthy lifestyle advocate and global superstar Mel B, the Wii Fitness First Workout Mat for the Wii adds extra comfort and safety to your workout, giving you the confidence to push yourself that little bit harder!

The New BLAZE Workout Mat is specifically designed to ensure you get the most out of your Wii workout, giving you the confidence to give 100% without the fear of slippage or movement.

The Workout Mat has been designed to sit underneath your Wii balance board, giving you a non-slip station to undertake your exercise routine in complete comfort and safety.

The Workout Mat is the perfect width and length to give you the room to move and exercise effectively, whilst the cushioned material absorbs impact, taking the knocks and bumps out of your fitness routine.

Of course, the BLAZE Fitness First Workout Mat can be used in many other aspects of your exercise plan, providing a soft and safe platform to stabilize your movements.

Fitness titles on the Nintendo Wii are still gaining popularity at a blistering rate, it seems everyone wants a piece of the console’s interactive self improvement properties.

With more and more fitness titles being released, health conscious gamers are turning to innovative accessories to give them the extra edge during their work out.

The BLAZE Fitness First Mel B Workout Mat will be available in October 2010 and can be purchased from www.blazeeurope.com and leading video games stores for the low price of £9.99

Mel B started her relationship with Fitness First in 2009, becoming the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD 'Totally Fit'.

Mel is the also face of International Fitness Week for 2010.

Fitness First is group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognized as a symbol of fitness and wellbeing.

The fast emerging interactive fitness market has seen over 20m Wii Fit ^® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.

BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.

Mel B commented on the new range:

“The BLAZE Fitness First range of Nintendo Wii accessories are a great idea as I want to encourage everybody to become totally fit. I think this new range will help people realise how good they can feel by exercising regularly, and maximizing the potential of games console based exercise"

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”

David Langridge, head of group marketing at Fitness First:- “The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’

Information about all BLAZE products can be found at www.blazeeurope.com

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

About BLAZE Europe Ltd

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs.

With over 20 years of experience in the sector, the research and development team continually improve and design a range of products to meet the needs of a complex consumer, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

The BLAZE product portfolio is distributed globally and spans all gaming console and media device formats, from the major platform holders such as Sony, Apple, Microsoft and Nintendo.

www.blazeeurope.com