Fitness First Resistance kit

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BLAZE team up with Mel B and Fitness First to bring new Wii Fit accessories to the Nintendo Wii

Doncaster, UK – 03/09/2010

Leading video game accessory manufacturer BLAZE is pleased to announce the latest Fitness First licensed product. Endorsed by healthy lifestyle advocate and global superstar Mel B, the Wii Fitness First Resistance kit adds extra tension to your console based workout, whilst keeping your controllers nearby!

The New BLAZE Resistance kit is designed to give you an edge when exercising using your Nintendo Wii. There are now many exercise and fitness titles for the interactive console, all of which can be enhanced and optimized by this new kit from BLAZE.

Firstly, included in the kit as a pre-tensioned resistance band. This band is made from highly durable and extra resistant materials, giving the perfect amount of extra resistance when using your console to exercise.

This added resistance forces your body to work harder when following the on-screen instructions, ensuring you take 100% from every session.

This new BLAZE Fitness First Resistance kit is for those people who want to step it up a level, no longer content with the weight free exercise, wanting to see gym style results in their own homes.

With your hands working the resistance band, you will need somewhere to put your controllers, right? The handy inclusion of an arm and leg strap, securely holds your Wii Nunchuk and Wii mote close to your body, giving you convenient access to the controls should you want to change your exercise or navigate the Wii menus.

These straps offer comfort as well as convenience, being made from super soft, flexible materials. The straps are designed specifically to hold your controllers, keeping them secure enough to stop them moving around, but comfortable enough for you to forget they are even there!

This whole Mel B – Fitness First range from BLAZE is designed to give you that extra edge with your console based workout, bringing the expertise of the world’s largest health and fitness club into your home.

Also included in the pack is a voucher entitling you to a 5 day free trial in your local Fitness First health club and gym, giving you the professional instruction and motivation you need to be ultimately successful with your fitness regime.

The BLAZE Fitness First Mel B Resistance kit will be available in October 2010 and can be purchased from www.blazeeurope.com and leading video games stores for the low price of £9.99

The direct link to the official BLAZE product page is below:

http://www.blazeeurope.com/mel-b-fitness-first/wii-mel-b-fitness-first-fitness-kit/prod_129.html

Mel B started her relationship with Fitness First in 2009, becoming the face of National Fitness Week. Mel is fast becoming well known for her enviable figure and keen interest in fitness, following the success of her workout DVD 'Totally Fit'.

Mel is the also face of International Fitness Week for 2010.

Fitness First is group with over 550 clubs worldwide spanning 19 countries. The brand is universally recognized as a symbol of fitness and wellbeing.

The fast emerging interactive fitness market has seen over 20m Wii Fit ^® balance boards sold worldwide. This figure is set to rise as new software products are developed for the format.

BLAZE and Fitness First recognized the opportunity to enhance the overall interactive fitness workout experience, by introducing a range of high quality accessories.

Mel B commented on the new range:

“The BLAZE Fitness First range of Nintendo Wii accessories are a great idea as I want to encourage everybody to become totally fit. I think this new range will help people realise how good they can feel by exercising regularly, and maximizing the potential of games console based exercise"

Jason Cooper, Chairman of Blaze Europe Ltd commented:

“We are delighted to be working with Mel B and Fitness First. We believe these are the perfect brands for our fitness range”

David Langridge, head of group marketing at Fitness First:- “The group is on mission to make the world a fitter place, so products which enhance our core business fit into this perfectly.’’

Information about all BLAZE products can be found at www.blazeeurope.com

FOR MORE INFORMATION

PRESS ENQUIRIES

Craig Bennett

craig.bennett@blazeeurope.com

(+44) 01302 325225

SALES ENQUIRIES

Suzanne Nurse

suzanne.nurse@blazeeurope.com

(+44) 07717686255

About BLAZE Europe Ltd

Blaze Europe is a world leading developer and distributor of quality accessories and software for video game consoles, handheld media devices and PCs.

With over 20 years of experience in the sector, the research and development team continually improve and design a range of products to meet the needs of a complex consumer, in a fast changing market. This team has established BLAZE as an innovative and high quality brand.

The BLAZE product portfolio is distributed globally and spans all gaming console and media device formats, from the major platform holders such as Sony, Apple, Microsoft and Nintendo.

www.blazeeurope.com