Fishdom

VOLOGDA, Russia - September 7, 2009 – Playrix® Entertainment, a top-tier developer of such worldwide popular titles as Fishdom H2O: Hidden Odyssey™, Call of Atlantis™, 4 Elements™, Fishdom™, etc., launched the adaptation of its highly-acclaimed franchise Fishdom™ on the Nintendo DS® via its publisher partner Joindots. The game is to initially hit retail outlets in Germany with worldwide distribution and localizations in the pipeline.

The original version of Fishdom™ was released in June 2008 and immediately received spectacular user ratings and favorable reviews. The game with conversion rates reaching 14% proved to be #1 hit and one of the best-selling match-3 titles across major casual games portals.

“We are very excited to bring Fishdom™ to the DS. Judging by the unprecedented success of both online and boxed versions of the game, we hope that the adaptation will appeal to the DS audience as well,” said Igor Bukhman, Playrix’s President, Products. “Besides we are gearing up towards the release of Around the World in 80 Days for the DS later this month scaling up our efforts to bring our games to the widest array of gaming platforms.”

“We are very happy to announce the first Playrix® title on the Nintendo DS,” said Thorsten Vogt, Joindots’s CEO. “Fishdom™ has the typical high quality of a game from Playrix and features very cute characters, that is why it should be a perfect fit with the DS audience. So we are full of confidence and expect a great launch of Fishdom™ on the DS.”

Earlier this year Playrix has adopted a multi-platform strategy announcing plans to expand its titles onto the iPhone/mobile, Mac, Nintendo Wii/DS and other consoles/handhelds while exploring new opportunities. This initiative has been one of the company’s priorities since then and it is actively working in this direction.

ABOUT PLAYRIX ENTERTAINMENT

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as The Rise of Atlantis™, Fishdom™, 4 Elements™, Call of Atlantis™, etc. is steadily stepping up production creating new compelling games and engaging gaming experiences on a variety of platforms. For more information please visit: http://www.playrix.com.

ABOUT JOINDOTS

Joindots was founded in July 2008 and is a professional partner for maximizing the profit of casual games. The company helps expanding the commercialization of high-quality ESD-titles by bringing IPs to retail and also to other platforms, such as Nintendo DS/DSi. The owners of Joindots contribute more than 25 years of market experience in the video gaming industry in the company.

PRESS CONTACT

Dasha Kobzeva

Playrix Entertainment

Tel: (7 8172) 71 76 21

E-mail: dasha@playrix.com

http://www.playrix.com