Fishdom

VOLOGDA, Russia (November 24, 2009) – Fishdom™, a highly acclaimed puzzler by Playrix Entertainment®, a top-tier developer of such hits as Gardenscapes™, Fishdom H2O: Hidden Odyssey™, Call of Atlantis™, 4 Elements™, and others, has been announced one of the Greatest Video Games 2009 by iParenting Media Awards. The iParenting Media Awards Program seeks to provide a credible and objective method of determining outstanding products in the marketplace and then honors them with the consumer award.

Fishdom™ rolled out in June 2008, has been a best seller since its launch building an impressive fan base and receiving spectacular user ratings and favorable reviews. The game with conversion rates reaching 14% proved to be #1 hit and one of the top-selling match-3 titles across major casual games portals. It has won numerous critical accolades and "game of the year" awards being called one of the greatest games of 2008 by Casual Games Association and announced among the final nominees for the 2009 Great Game Awards (RealNetworks®, Inc).

Fishdom H2O: Hidden Odyssey™, a hidden object spin-off of the game, released in April 2009, followed on the success of the flagship title and immediately captured the top spot on the major online gaming channels.

In Fall 2009 Playrix launched three holiday-themed match-3 installments of the original Fishdom game -- Fishdom: Spooky Splash™, Fishdom: Harvest Splash™ and Fishdom: Frosty Splash™ -- which got a great reception from the audience.

“We are very excited to have Fishdom recognized as a great video game by the highly-respected iParenting Media Awards reviewers, and it's a wonderful compliment to the whole Playrix team,” said Igor Bukhman, President, Products, Playrix. “Fishdom proved to be very popular with consumers and we feel that it’s a franchise that has a further potential for extension.”

Fishdom™, a smooth combination of sim and puzzle, gives players a unique opportunity to build up their own dream aquarium and fill it with lovely fishies and eye-catching ornaments. To do that they need to earn money by progressing through challenging boards and solving immersive puzzles. Once the dream aquarium is ready, it can be set up as a beautifully animated desktop screensaver.

Fishdom H2O: Hidden Odyssey™ is a combination of Hidden Object and sim that takes players to the bottom of the sea to collect numerous hidden items in over 16 eye-teasing locations and build up their dream aquarium.

Fishdom: Spooky Splash™ is a hauntingly fun match-3 game in the best-selling Fishdom series that challenges players to complete addictive tile-swapping levels and create a spooky aquarium of their dreams.

Fishdom: Harvest Splash™ is the second installment in the holiday Fishdom series. The farm-themed puzzle game gives players a chance to create their harvest tanks while progressing through match-3 levels and buying festive fish and fall time accessories.

In Fishdom: Frosty Splash™ players build up their winter-themed tanks progressing through match-3 levels and earning cash to spend on festive fish and winter time accessories.

About Playrix Entertainment®

Founded in 2004, Playrix Entertainment has become known as a leading casual games developer and publisher. The team behind such hits as The Rise of Atlantis™, Fishdom™, 4 Elements™ and Call of Atlantis™ is progressively increasing production by creating new compelling games and engaging gaming experiences on a variety of platforms. For more information please visit: http://www.playrix.com.

About iParenting Media

iParenting.com, an online community for parents and parents-to-be, is part of Disney Online’s network of family-focused Web sites including Disney Family.com, FamilyFun.com and Wondertime.com.

Founded in 1996 the company has grown from a single pregnancy site, www.PregancyToday.com, to an award-winning network of more than 40 sites, in English and Spanish. The iParenting sites address a range of parenting issues from preconception through raising teenagers and beyond. iParenting Media’s Editor-in-Chief, Elisa Ast All, MSJ, writes a monthly newspaper column and co-hosts a Chicago-based radio show, Points on Parenting.

iParenting Media produces the highly-respected iParenting Media Awards program. Consumers can learn more about iParenting Media Award-winning products, and where to purchase the products via a retailer network online directory, by visiting www.iParentingMediaAwards.com/consumer.

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COMPANY PRESS CONTACT:

Dasha Kobzeva

Playrix Entertainment

Tel: (7 8172) 71 76 21