Fireburst

Cincinnati, OH - March 1, 2010 - Zoo Entertainment, Inc (NASDAQ CM: ZOOG), a leading developer, publisher and distributor of interactive entertainment software, today announced plans to release Fireburst, an exhilarating action-packed racing title, this summer for PC, PSN and XBLA.

" Fireburst is a game unlike anything we've delivered before," said Mark Seremet, Zoo CEO. "We hope to challenge the most avid racing gamers by offering enhanced customizations, multiplayer functionality and a dynamic array of cars and characters. Its unique concept, intense gameplay and stunning graphics are sure to excite even the most veteran gamers. "

Fireburst will send players on a scorching adrenaline frenzy as they get behind the wheels and race on paved racecourses and wicked off-road tracks. Based on the Unreal Engine 3, racers keep opponents at bay in blazing fashion thanks to a novel Fireboost system that offers explosive graphics and a thrilling gameplay experience.

Features include more than 15 different racing and destruction maps, consisting of airfields, docks, oil rigs, sewers, refineries, warehouses and waterfalls. Players can choose from 16 cars in four different categories - Buggys, Muscle Cars, Trucks, Offroader/4x4 - while every car of its class has one of four Fireboost capabilities: Fireball, Firewheels, Firewall and Fireblast.

Fireburst will also offer multiple car customizations where players can choose from several different bodywork art and unlock skins and characters as they win races.  With more than 250 car skins and 16 eccentric characters, car-character combinations are limitless. The racing madness continues with 4-player split screen capability, single player and multi-player modes, and multiplayer match-ups where racers can taunt their opponents for an immersive and intense gameplay experience.

Fireburst is not yet rated and will be available at a MSRP of $9.99 for PSN and 1000 Xbox Live Points for XBLA. It is scheduled for release in Summer 2011 for PC, PSN and XBLA. For press assets, please visit:   http://bhimpact.gamespress.com/product_page.asp?i=1143.

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo's innovative content creation site, indiePub ( www.indiepub.com) was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Carol Lee

Bender/Helper Impact

310-694-3109

carol_lee@bhimpact.com