Fire Emblem Heroes summer revenue up 34 per cent over 2017
Sensor Tower data shows Nintendo's hit mobile game earning $63 million in July and August
Fire Emblem Heroes remains in rude health, according to data from Sensor Tower, with Nintendo's breakout mobile hit earning 34 per cent more this summer than in summer 2017.
Despite being drawn from a less popular IP than Super Mario Run or Animal Crossing: Pocket Camp, Fire Emblem Heroes has emerged as the most successful of Nintendo's mobile games.
According to Sensor Tower, the game's players spent $63 million in July and August this year, equivalent to 34 per cent more than the $47 million spent in the same period in 2017.
Fire Emblem Heroes launched in February 2017, and Sensor Tower puts its lifetime earnings at $417 million. This means that, in July and August this year, it earned 15 per cent of its lifetime revenue in 11 per cent of the time it has been available.
By contrast, it took the highly anticipated Super Mario Run two years to reach just $60 million in revenue. Nintendo has been open about its disappointment in that return, and its subsequent mobile games more fully embraced free-to-play monetisation systems.