Fight Night Champion

GUILDFORD, UK - 02 February 2011 - Electronic Arts Inc. (Nasdaq: ERTS) announced today that the Fight Night Champion demo is now available on Xbox LIVE™ and the PlayStation®Network in the UK. The demo features four of the biggest names from boxing’s past and present and will be the first demo in EA SPORTS™ history to include head-to-head online play*.

In the Fight Night Champion demo, players can jump into the ring for three rounds of action at the famed Boardwalk Hall boxing venue with heavyweight legends, Mike Tyson and Muhammad Ali, or three rounds of welterweight action with current boxing stars, Manny Pacquiao and Miguel Cotto.

As the first EA SPORTS title with head-to-head online play included in the demo, players will also be able to take the four boxers online and showcase their skills to the world before the game is released on March 4, 2011.

Fight Night Champion introduces a host of gameplay improvements to the long running, critically acclaimed franchise. The refined punching system, dubbed “Full Spectrum Punch Control”, brings the most accessible and responsive controls ever to a Fight Night title. A new anaerobic stamina system tracks individual muscle groups separately, punishing a player’s overdependence on a single punch and encourages combination punching and diligent stamina management. 

In addition, improved visuals, multiple control schemes, realistic damage, boxer-specific animations and multiple stun states round out the key gameplay improvements players will experience in the demo.

Fight Night Champion will be available for the Xbox 360® video game and entertainment system and the PlayStation®3 computer entertainment system on March 1, 2011 in North America and March 4, 2011 in Europe. The game has been rated M by the ESRB, and 16+ by PEGI. For more information, log onto www.easports.com/fightnight. Media can find game assets at http://info.ea.com.