FIFA Interactive World Cup

Guildford,UK, 15 April 2008 -- Chris Bullard from Ipswich, England, has won the UK’s FIFA Interactive World Cup Qualifier event to secure his place in the Grand Final in Berlin, Germany, on 24 May 2008. The UK Qualifier, which was held in Manchester, England, saw the best 16 players in the UK compete in a knockout tournament and culminated in Chris Bullard’s tense 4-3 victory against Adam Winster in the final.

Chris Bullard has won an all expenses paid trip to Berlin to join a total of 32 of the cream of interactive football talent competing for the title of FIFA Interactive World Player 2008 and the US$20,000 prize money. The winner of the Grand Final will attend the FIFA World Player Gala in December 2008 where he/she will have the chance to meet some of the world’s elite male and female footballers.

“I’m extremely proud to have won the UK qualifier event and it is an honour to represent my country in the Finals’” said Chris Bullard. ”I won the FIFA Interactive World Cup in 2005 and I hope I can repeat this achievement and bring home the trophy in 2008.”

The UK qualifier event is one of 20 live qualifier events taking place across the six continents between October 2007 and April 2008 culminating in the FIWC Grand Final in Berlin on 24 May 2008.

As the world’s only FIFA sanctioned global video game tournament, the FIFA Interactive World Cup combines both on and off-line football gaming action with EA’s FIFA 08 on PlayStation®3 and PlayStation®Network. Last year’s competition in which thousands of contestants from six continents battled for a place in the final was won by 17 year old Andries Smit from Amsterdam, Holland. He was crowned the third-ever FIFA Interactive World Player 2006 at the occasion of the FIFA World Player Gala in Zurich from countryman and former Dutch international player Edgar Davids.

For further information about the FIFA Interactive World Cup please visit www.FIFA.com/FIWC or please contact [insert local press department details].

Pictures of the Manchester FIFA Interactive World Cup Qualifier Event can be found at: www.activesportsmarketing.com/clientexchange username: FIWC08media; password: FIWC08media123

To request the Official Emblem of the FIFA Interactive World Cup please fill out the marks request form for media on www.FIFAdigitalarchive.com

About FIFA

For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter (Switzerland), guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association.

The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe. FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In projects such as the Football for Hope movement (incl. SOS Children Villages, UNICEF and street football world) and the FIFA GOAL Programme- just to name a few of its development and charity activities - FIFA gives material, financial and promotional support to develop the game and bring joy to underprivileged worldwide. To stay updated on FIFA’s events including the upcoming 2010 FIFA World Cup, please click on www.FIFA.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

EA, EA SPORTS, EA SPORTS BIG, and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.

Since the launch of PLAYSTATION 3 in Europe on 23 March 2007 and the end of March 2007 over 1.6 million units have been shipped across the SCEE territories, over 5.5 million globally. Between its European debut on 24th November 2000 and the end of March 2007, over 44 million PlayStation 2 consoles have been shipped across the SCEE territories, over 117 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2007, over 8 million PSP systems have been shipped across the SCEE territories, with over 25 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.