FIFA 10

Guildford, UK, 05 January 2010 - FIFA, the world’s governing body of football, Electronic Arts Inc (NASDAQ: ERTS) and Sony Computer Entertainment Europe (SCEE) today announced the official kick-off of the second phase of the 2010 FIFA Interactive World Cup (FIWC) online competition. This year’s FIWC season has been split into two phases to ensure that even more players have the opportunity to compete in the tournament. The first phase, which concluded on 18th December 2009, saw over 400,000 players from around the world compete online on EA SPORTS™ FIFA 10 on the PlayStation®3 (PS3™), via PlayStation®Network to secure the first 11 places at this year’s FIWC Grand Final, which will take place at Port Olympic in Barcelona on 1st May 2010.

The online leaderboard from the FIWC 2010 phase 1 has now been wiped clean, giving those players who weren’t able to participate or didn’t make it into the top ten another shot at claiming one of the remaining 11 online Grand Final spots*. To participate in the FIWC 2010 online, players can register directly inside the retail version of EA SPORTS™ FIFA 10 on PS3 from 5th January 2010 and start competing right away. Alternatively, live qualifier events for an additional nine Grand Final places will take place at:

Following the culmination of this year’s competition in Barcelona, the FIWC World Champion will be crowned officially at the FIFA World Player Gala 2010, a once in a lifetime opportunity to meet the real life football stars in person. For photographs of FIWC World Player 2009 Bruce Grannec’s experience at the FIFA World Player Gala on 21 December 2009, go to

http://media.fifa.com

For further information please contact:

Electronic Arts

Bettina Munn ( bmunn@ea.com) Tel: +41 22 316 1327, or

Maik Matischak ( mmatischak@ea.com) Tel: +41 22 316 1317

SCEE

Nick Caplin ( nick_caplin@scee.net)

Sony Computer Entertainment Europe Ltd

Tel: + 44 207 859 5301(5349) Fax: + 44 207 859 5036

FIFA

FIFA Media Department

Tel.: +41-43/222 7272

E-mail: media@fifa.org

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA Mobile TM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.easports.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press..

EA, EA SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product. “© The FIFA Brand OLP Logo is a copyright and trademark of FIFA. All rights reservedAll other trademarks are the property of their respective owners.

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PlayStation 3 in November 2006, over 27 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 140.7 million systems worldwide. Since its launch at the end of 2004, over 55.9 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 31 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 650 million items have been downloaded.

More information about PlayStation products can be found at www.playstation.com or visit the Virtual Press Office at www.scee.presscentre.com.

PlayStation, the PlayStation logo and UMD are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About FIFA

For more than 100 years, the Fédération Internationale de Football Association, founded on 21 May 1904 in Paris and better known as FIFA, has continued to provide the essential leadership role to the international football family. Headquartered in Zurich, Switzerland, the eighth FIFA President, Joseph S. Blatter guides the organisation today with a commitment to the evolution of FIFA as a modern and dynamic association. The basis of the world’s football family is formed by FIFA’s members. From the founding seven, the family has today grown to 208 affiliated football associations, also organised into six confederations spanning the globe.

FIFA’s worldwide activities go well beyond its various competitions, such as the world’s biggest single-sport event, the FIFA World Cup™. In football development projects such as the FIFA GOAL Programme as well as in corporate social responsibility activities (including the Football for Hope movement to support through football social and human development) FIFA makes material, financial and promotional contributions to develop the game and make the world a better place. For the Game. For the World. To find out more about FIFA and its initiatives please check out www.FIFA.com.