FACT! SpongeBob DVD Game Wins Again

For immediate release | December 7 2004

Fact! iParenting.com just honored the SpongeBob DVD game with an iParenting Media Award for the 2004 Great Holiday Winter Call. The prestigious award confirms that Fact or Fishy is the hottest DVD game of the season.

Among praises for the game's DVD interactivity and creative use of SpongeBob episode footage, judges said: "My kids love this game!! It's fun competition for the family. Everybody has the same fair chance and that doesn't happen very often. It is also very easy to understand and play."

"My children are fans of SpongeBob SquarePants and as a family we enjoyed playing this game together. What we especially liked is that we, as parents, enjoyed this game as much as our children did. It is an entertaining family activity."

Imagination's CEO, Shane Yeend said, "Primarily focused on exciting and interactive DVD game play, SpongeBob SquarePants Fact or Fishy has revolutionized the board game experience."

"Now you can interact with the world famous cast of The SpongeBob SquarePants Movie and relive all your favorite moments from the renowned television series at home using your DVD player and remote."

Imagination Entertainment pioneered the DVD games category and the category's current worldwide leader.

Fact or Fishy puts players' nautical knowledge of Bikini Bottom and friends to the test as they battle to collect as many Krabby Patty Tokens possible. Using a standard DVD player and remote, players follow DVD prompts through a torpedo paced trivia game with over 500 video clips and related questions. Innovative DVD technology allows randomization of these questions ensuring players get a new game each time they play.

"The SpongeBob SquarePants DVD game technology allows families and friends the social benefits of board games and the visual excitement of video games without the hassle, cost and learning curve of separate playing systems," Mr Yeend said.

Nickelodeon Consumer Products, Vice President Jim Davey said, "DVD Games are the perfect format for kids to interact with their favorite Nick characters."

"SpongeBob SquarePants has grown into a national phenomenon that appeals to both kids and adults, so this new game is sure to be a hit."

SpongeBob SquarePants Fact or Fishy is now available at retail stores throughout the US including Target and Toys R Us.

For further information: email sarah.abbott@imaginationgames.com

About Imagination Entertainment

"Creating, producing and distributing the most compelling interactive entertainment to every corner of the globe." Celebrating 20 years of business in 2004, Imagination has interests across many different entertainment categories including traditional games and puzzles, DVD games, interactive television and digital media production. Imagination pioneered the DVD games category and is the category's market leader. Imagination products are available in 85,000 retail outlets across the world.

About Nickelodeon

Nickelodeon, which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 88 million households and has been the number-one-rated basic cable network for more than eight consecutive years.

Nickelodeon, SpongeBob SquarePants and all related titles, characters and logos are trademarks of Viacom International Inc. SpongeBob SquarePants created by Stephen Hillenburg.