Faceware

LOS ANGELES - March 8, 2010 - Image Metrics, a leading provider of facial animation technology and services for the entertainment industry, today announced the launch of FACEWARE™, the Company's unique facial animation technology platform. Bungie, developer of the blockbuster HALO franchise, plans to incorporate Image Metrics' FACEWARE facial animation software into its in-house production pipeline.

"Image Metrics has used FACEWARE for years to create believable facial animation at all levels of quality. The technology has been proven repeatedly, whether on AAA game titles, Oscar-winning films, and Grammy-winning music videos," said Michael Starkenburg, Image Metrics' CEO. "We are excited to put this powerful tool in the hands of world-class developers like Bungie, so that they can benefit from the reduced production schedules, increased believability, and cost savings Image Metrics has always provided through our technology."

FACEWARE allows game developers increased creative control, efficiency, and production speed. The application is easily integrated into any pipeline and game engine, substantially streamlining the animation process. The artist works with the FACEWARE software in their existing 3D application to create a refined finished product as needed depending on the game situation. FACEWARE is available for all leading 3D software packages.

"Creating realistic facial animation is a critical component to bringing believable, character-driven performances to life for our next studio project," said Marcus Lehto, Creative Director at Bungie. "FACEWARE lets us raise our extremely high quality bar and maintain the ultra fast turnaround times and animator efficiency we need without impacting our existing pipeline. No other tool gives us this level of flexibility and control."

Image Metrics will also provide training for studios learning to use FACEWARE, and will continue to offer its existing full service facial animation services to developers that prefer to outsource their facial animation.

Game developers interested in the FACEWARE™ beta program can contact Image Metrics for additional details or visit Image Metrics' booth (#1910-SH) at the Game Developer's Conference from March 11 - 13, 2010 in San Francisco.

About Bungie Studios

Bungie was founded in 1991 with the goals of developing games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then to sell enough of those games to achieve its real goal of total world domination. Over the past 15 years, Bungie has defined digital entertainment with games such as the Marathon trilogy and the first two Myth games, hailed as classics by critics and gamers around the world, and is more recently known for creating the blockbuster Halo franchise. Bungie is currently at work on its most ambitious title to date, Halo: Reach, which ships worldwide this fall, in addition to crafting an all new universe and experience for the future. More information about Bungie can be found at www.bungie.net.

About Image Metrics

Image Metrics provides facial animation software and services to the interactive entertainment and film industries. Developed by a team of computer vision Ph.D.s, Image Metrics rapidly re-creates facial performances without markers or makeup, achieving levels of realism and fidelity that are unparalleled in computer graphics. Image Metrics' works with all major names in the games and entertainment industries which include, Activision-Blizzard, Rockstar, Microsoft, 2K, Electronic Arts, Ubisoft, Sega, Sony, Bethesda, Double Negative, Motion Theory and Moving Picture Company. Image Metrics has offices in Manchester, UK and Santa Monica, California.

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FACEWARE is a trademark of Image Metrics, Inc. All other trademarks and names are property of their respective owners.

Media Contacts:

Bender/Helper Impact

Shannon McPhee

(310) 694-3118

shannon_mcphee@bhimpact.com

Bender/Helper Impact

Jessie Comstock

(310) 694-3246

jessie_comstock@bhimpact.com