FaceFighter

CARLSBAD, California -- September 1 2010 -- Apple's addition of cameras for their best-selling iPod touch line will shortly unleash an epidemic of split lips, broken noses, and swollen eyes around the world. "We've had over four million downloads of FaceFighter even without cameras on the iPod touch to take full advantage of the fun," said Appy Entertainment Brand Manager Paul O'Connor. "Forget social gaming -- now everyone can enjoy the foremost anti-social game on iTunes whether they have an iPhone, iPad, or an iPod touch!"

FaceFighter is the fast and funny first-person fighting game where photos of your friends are your foes. Pictures of friends, family, rivals, politicians, celebrities, even pets become animated opponents in seconds -- if it has a face, you can fight it! Unleash punches, kicks, and combos while defending yourself with blocks. Discover hidden finishing moves and whack bad guys with a monkey wrench. Import photos of friends or famous celebrities then take them on in martial arts combat. Battle friends in Bluetooth head-to-head mode ( www.appyfacefighter.com)

"Camera-enabled gaming is a new experience possible only with this generation of mobile devices," said Appy Entertainment CEO Chris Ulm. "Mobile gamers want personal experiences, and there's no better way to personalize a game than making a photo of a friend or enemy the center of your game. Appy is proud to publish iTunes' finest photo game experience in FaceFighter, and we're just scratching the surface of what this new game form can achieve!"

"FaceFighter already ships with dozens of pre-made enemies, weapons, and finishing moves," said Appy Creative Director Emmanuel Valdez, "and millions of iPod touch gamers have already punched out a pal using our game. Now, with the camera included in the new iPod touch, it's easier than ever to beat the stuffing out of anyone you like. Steve Jobs said this morning that the iPod touch has become the number one game player in the world, outselling Sony and Nintendo's portable game players combined -- we think players everywhere are going to want to follow-up FaceTime on their new Retina Displays with a bit of 'FaceFIGHTER Time'. It's a win/win!"

The FaceFighter line is supported by four different games, including the free FaceFighter Lite, which continues to grow with free expansions from Appy Entertainment. "We've already updated FaceFighter Lite with social media abilities to share the faces of fallen foes via email, Facebook, and Twitter," said Ulm. "Our next update -- which is in the approval queue at Apple right now -- adds a new pre-built foe to the game, and additional free content updates in the form of opponents, weapons, and crazy finishing moves are on the way. There's no better way for proud new iPod touch owners to show off their cameras than with a free download of FaceFighter Lite."

About Appy Entertainment: Appy Entertainment, Inc. makes games for the social generation for Apple’s iPhone, iPad, and iPod Touch. Appy's games have been downloaded nearly five million times, and their games FaceFighter, Zombie Pizza, and Tune Runner have several times been selected as Staff Favorites by Apple on the iTunes App Store.

###

NOTE TO EDITORS: Screen shots, a video, and frequently asked questions for FaceFighter are online at www.appyfacefighter.com. For additional information visit Appy’s development blog at www.appygamesblog.com. Visit Appy Entertainment on the web at www.appyentertainment.com, and join them on Facebook at http://www.facebook.com/pages/Appy-Entertainment/65812334055?ref=ts. Appy and the Appy logo are trademarks of Appy Entertainment, Inc. Other company and product names may be trademarks of their respective owners.