Fable III

LONDON - 13 October 2010 – “Fable III” fans will begin their journey to rule Albion. Offering an exhilarating glimpse of the revolutionary action and adventure ahead, Lionhead Studios and Microsoft Game Studios released the never-before-seen launch trailer today for the highly anticipated third instalment of the “Fable” series.

The gripping trailer, “Revolution,” takes you from the depths of rebellion to the birth of revolution in Albion as you take the lead in overthrowing the tyrant king Logan. Sounding the call-to-arms against oppressive rule and negotiating strategic partnerships with the different clans of Albion, the Hero and his fellow revolutionaries rise up to seize the throne. Xbox and agency twofifteen worked with Emmy award-winning visual effects house Psyop to bring the story to life with rich and imaginative cinematic detail. The journey is set to the chilling backdrop of the Black Angels’ track, “Young Men Dead,” resulting in a compelling story of revolutionary struggle and upheaval. View the trailer now at www.youtube.com/xbox.

Continuing the franchise’s core tenet of freedom of choice, “Fable III” is available in a Standard Edition (£49.99) and Limited Collector’s Edition (£59.99) for Xbox 360. The Limited Collector’s Edition offers a bounty of exclusive content, including a new quest, exclusive in-game location, “Fable III” playing cards, a Guild Seal Coin, the Boxer dog breed and a unique outfit for your male or female hero.

Pre-order “Fable III” today from participating retailers to create your own in-game villager with the “Fable III” Villager Maker at xbox.com/fable3. The in-game villager will deliver to your hero a thrilling new quest and 1,000 gold in fortune. Now available for purchase is the “Fable III” Limited Edition Wireless Controller featuring unique artwork crafted by Lionhead studios for £39.99. The collectible controller comes with an Xbox LIVE token for an exclusive in-game downloadable tattoo set to further customise your hero’s appearance.

“Fable III” on Xbox 360 is available throughout Europe on the 29th October.

-ENDS-

For more information, visit xbox.com/fable. For additional details, visit Lionhead at lionhead.com/fable3 and facebook.com/fable3. For general assets, including the launch trailer, visit http://edelmanadmin.psni.com/public/Fable%20III/.

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4047 / baz_singh@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 25 million people across 26 countries, expanding to 35 this fall, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.

About Microsoft

Founded in 1975, Microsoft (Nasal “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.