Fable III

LONDON - 1 October 2010 – Microsoft today announced it will launch “Fable III: Kingmaker,” an innovative geo-location mobile gaming experience which will invite “Fable III” fans across Europe into a virtual land grab of epic proportions, all in the name of gold.

Whether you’re a Rebel looking to fight for the people of Albion against the tyranny of your wayward King, or a loyal Royal follower, then sign up to take part on www.Fable3Kingmaker.com and get started. Players can take ownership of land for their faction using “Fable III: Kingmaker” mobile application staking a claim to unclaimed or opposing team’s territory by tagging their location and planting a virtual flag using the GPS facility on their smart phone.

The faction with the greatest number of flags in any given territory at any given time will “conquer” that land – changing it in colour and following to either the Rebels or the Royals. Players will be rewarded for their allegiance and efforts in capturing territory with in-game “Gold” which may be transferred into the full game of “Fable III” on Xbox 360* when it launches across Europe on 29th October.

The “Gold” can be spent on player customisation and in-game products, from crystal swords to manor houses, giving fans of “Fable III” the chance to build up their bank account and get a head start on their friends before the game even hits the shelves later this month. And for those already plotting their road to rule, there will be the opportunity to claim chests full of additional in-game “Gold” from designated locations scattered across the map.

Peter Molyneux, Creative Director, Microsoft Games Studios Europe, comments, “To be able to earn gold you can use in your Fable III game, and to check-in and claim land for your side is brilliant for both Fable III and Xbox 360. We all love the innovation and feeling of being connected that Kingmaker brings to gamers.”

Chris Lewis, Vice President, Interactive Entertainment Business, Microsoft EMEA, comments, “Fable III: Kingmaker brings gaming out of the home and turns your town or city into the setting for an epic online battle. We are always challenging ourselves to find new, exciting ways to deliver second-to-none gaming experiences and we can’t wait to see Fable fans take to the streets across Europe with Fable III: Kingmaker.”

Available in the UK, France, Germany, Spain, Italy, Netherlands and Sweden - “Fable III: Kingmaker” will be available on Windows Phone 7: the only phone that lets you play games with Xbox LIVE - when it’s released across Europe this holiday. From Monday 4th October it will roll out on a number of operating platforms as a free application download* on over 60 devices***. For more information on smart phone compatibility, please visit www.Fable3Kingmaker.com.

“Fable III” on Xbox 360 is available nationwide on 29th October, but if you can’t wait that long then pre-order now at www.xbox.com/fable3

-ENDS-

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4047 / baz_singh@jcpr.com

Nik Thakkar / 020 3047 4087 / nik_thakkar@jcpr.com

Notes to editors:

*One gold coin in “Fable III: Kingmaker” is worth One gold coin in “Fable III” and is subject to terms and conditions of use.

** “Fable III: Kingmaker” is a free mobile phone application available for download. Mobile phone carrier and network data charges may apply when downloading or using the application.

***Mobile phone roll out will begin from October 4th

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