Fable III

LONDON – 2 August 2010 - Great heroes of the past and present all know one thing is true: the revolution starts with you. That’s why Microsoft and Lionhead Studios are giving fans the chance to get into the action now before “Fable III” launches on October 29th. With the all-new character creator tool, called the “Fable III” Villager Maker, fans who pre-order the game can create and bring their personalised villager to life. Your custom in-game villager will deliver to your hero a thrilling new quest and 1,000 gold fortune, and then continue to interact with you on your journey to become ruler of Albion.

The Villager Maker, launching today in the UK, is available for everyone to access and experiment with at www.xbox.com/fable3. Fans can utilise the tool to create a male or female villager with more than 2,000 different variations, including an enthralling backstory for the character, unique personality traits, clothing, accent, hairstyles and the region they hail from. Whether you create a valiant ally, an evil villain, or perhaps the perfect spouse, let your imagination run free as you make your mark in the fantastical world of “Fable III.”

The fun doesn’t stop there. With the Villager Maker, you’ll be able to save your character as a desktop wallpaper and share your creation with your friends on Facebook and Twitter to see who has the coolest design. Anyone can start designing, but transporting the villager into “Fable III” is a reward given only to fans who pre-order the game at participating retailers. A redeemable code will be provided that allows players to bring their character creation to life in “Fable III” when the game launches.

“Fable III” sets the stage for an unparalleled action and adventure experience, in which you will be called upon to lead a rebellion and rise up as the new ruler of Albion. The choices and sacrifices you make while fanning the flames of revolution, and then as you rule as King or Queen, will lead to an ever evolving world of consequences that will be felt across your entire land. Witness all the action, drama and humour as you’re propelled into a rich and engaging story, featuring a unique cast of characters around you.

“Fable III” will be available in a Standard Edition £44.99 and Limited Collector’s Edition £59.99 for Xbox 360.The Limited Edition offers unique collectibles that true “Fable” fans won’t want to miss, including downloadable content that Windows gamers can also access. Wrapped up in the likeness of a book from “Fable III,” the contents include an exclusive quest, dog breed, outfit, playing cards, a Guild Seal Coin and more.

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“Fable III” launches in Europe on October 29th and is not yet rated by PEGI.

For more information, visit xbox.com/fable.

For additional details, visit Lionhead at lionhead.com/fable3 and facebook.com/fable3.

For general assets, visit http://edelmanadmin.psni.com/public/Fable%20III/.

For consumer media enquiries, please contact:

Baz Singh / 020 3047 4024 / balraj_singh@jcpr.com

Rebecca Rippin / 020 3047 4018 / rebecca_rippin@jcpr.com

For specialist media enquiries, please contact:

Dominic Carey / 01189 095334 / v-docare@microsoft.com

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About Bungie

Bungie was founded in 1991 with the goals of developing games that combine brilliant technology, beautiful art, intelligent stories and deep gameplay, and then to sell enough of those games to achieve its real goal of total world domination. Over the past 15 years, Bungie has captivated fans and created engaging universes that spawned the Marathon trilogy and the first two Myth games, hailed as classics by critics and gamers around the world, and is more recently known for creating the blockbuster “Halo” franchise. Currently, the 180-person strong independent studio is hard at work finishing its most ambitious title ever, “Halo: Reach.” More information about Bungie can be found at http://www.bungie.net

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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