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F1 2010

Koch to handle the distribution of the game across parts of Europe.

Once again, Koch Media demonstrates its distribution power in Europe. As announced recently, the company, with branch offices all over Europe, in the USA and an international network of partner firms, has concluded an exclusive sales, marketing and PR agreement with Codemasters for the territories of Germany, Austria, Switzerland, Benelux, France, and Italy. As the first result of this cooperation, the eagerly anticipated racing game "F1 2010" will be released through the Koch Media distribution network in September, 2010.

Koch Media has more than 15 years of experience in the digital media distribution business. From software and home entertainment products to video game publication, Koch Media is looking back on a long history of success.

Exclusive distribution partnerships with renowned games publishers such as Eidos and Square Enix (Spain, Germany, Austria, and Switzerland) have been in place for many years. Other partners include well-established companies such as Capcom, Focus Home Interactive, Paradox Entertainment, and System 3 in certain areas of Europe.

Koch Media's Europe-wide distribution network, with its own logistics and the largest sales team in Europe, makes for powerful, targeted distribution of partner titles.

"In more than 15 years, we were able to build up our unique distribution expertise all over Europe, supported by strong competence in marketing games titles of any type and genre," says Klemens Kundratitz, CEO of Koch Media. "The cooperation regarding a top product such as F1 2010 with a publisher who, like Codemasters, is known for excellent racing games, proves our reputation and the faith that our partners have in our distribution strength."

About Koch Media

Koch Media is a leading producer and distributor of digital entertainment products (software, games and films). The company's own publishing activities, marketing and distribution extend throughout Europe and the USA. It has also formed strategic alliances with numerous games and software publishers: Nintendo, Mindscape, Dark Energy, Asylum, bitComposer, Kaspersky Labs, Nero, Cyberlink, Cakewalk, Gotham New Media, Accountz, Tuneup Utilities, AVG Technologies, Mr Site, and many more. Headquartered in Planegg near Munich/Germany, Koch Media owns branches in United Kingdom, France, Germany, Austria, Switzerland, Italy, Spain, the Nordic regions, Benelux and the USA. www.kochmedia.com

About Codemasters

Codemasters, the award winning games developer and publisher, has a 24-year heritage and annual revenues in excess of US$ 150 Million. The company’s dominant brands include Colin McRae DiRT, Race Driver GRID, Cricket and Operation Flashpoint; the company retains the exclusive worldwide video game rights to FORMULA ONE. Codemasters operates three UK development studios – one at its Warwickshire HQ with further sites at Guildford and Birmingham. An additional art studio is based in Kuala Lumpur, Malaysia. In 2009 Codemasters won the coveted Grand Prix Award at the 2009 Develop Industry Excellence Awards, an award bestowed on the company felt by Develop to have contributed the most to the games medium in recent times. Across the group, Codemasters employs over 450 people. In March 2010, Reliance Big Entertainment Ltd. (RBEL), a part of India’s Reliance ADA group, acquired a 50 per cent shareholding in the company, alongside existing investor, Balderton Capital, the leading European venture capital firm that first invested in Codemasters in 2005. For more information on Codemasters’ product portfolio, please visit www.codemasters.com

© 2009 The Codemasters Software Company Limited ("Codemasters"). All rights reserved. "Codemasters” ® and the Codemasters logo are registered trademarks owned by Codemasters. An official product of the FIA Formula One World Championship.

The F1 FORMULA 1 logo, F1 logo, F1 FIA FORMULA 1 WORLD CHAMPIONSHIP logo, FORMULA 1, FORMULA ONE, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trade marks of Formula One Licensing BV, a Formula One group company.

Licensed by Formula One Administration Limited. All rights reserved.

All other copyrights or trademarks are the property of their respective owners and are being used under license. Unauthorised copying, adaptation, rental, lending, re-sale, arcade use, charging for use, broadcast, cable transmission, public performance, distribution or extraction of this product or any trademark or copyright work that forms part of this product is prohibited. PSP, Wii and DS games developed by Sumo Digital Limited for Codemasters. PS3, Xbox 360 and PC games developed by Codemasters. Published by Codemasters.

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