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EyePet

So much better than actually looking after a real pet that you would love and would actually love you back.

20/08/2008 16:44

Leipzig Games Convention, 20th August 2008: Sony Computer Entertainment Europe (SCEE) introduced the availability of EyePet for PAL region. It won’t make a mess on the floor or claw at the curtains – EyePet is the ultimate pet for modern living. Forget the hamsters and guinea pigs and get the perfect first pet for kids and adults alike. Developed by SCEE, EyePet is the responsive virtual pet who reacts to your every move and brings entertainment and fun for the whole family; plus it’s pretty cute as well.

EyePet comes with an impressive array of abilities all made possible by PLAYSTATION®Eye, the next-generation camera for PLAYSTATION®3 (PS3™). A loveable, simian-like pet, EyePet lives in an on-screen picture of your sitting room as captured second by second on PLAYSTATION Eye. Working in ‘Augmented Reality’, EyePet is fully aware of people in the room and will interact with you and your environment. Place an object in front of the camera that EyePet hasn’t seen before and it’ll know exactly what to do with it, give it something new and it’ll examine it thoroughly. Tickle it by waving your fingers in front of the camera: it laughs, poke it: it jumps, roll it a ball: EyePet chases around the screen after it.

An incredibly lifelike little critter, EyePet gives you all the lovable benefits and interaction of a real-life pet without tearing up your sofa or making a mess on the rug. Kids and adults alike will love to customise, dress it and watch its facial expressions that range from the sweet to the cheeky to the hilarious. It’s all made possible by the power of PS3 which has enabled EyePet’s developers to achieve incredible graphics and animation in its facial reactions, lifelike fur and incredibly intelligent interaction with you, your environment and anything you choose to place in front of it.

EyePet will be available in late 2009, so prepare to bring a furry ball of mischief into your home and a new friend into your life.

Notes to Editors:

About Sony Computer Entertainment Europe Ltd

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PLAYSTATION®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 14.4 million units have been sold globally and continue to be sold at a record level. Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 131.3 million systems worldwide. Since its launch at the end of 2004, over 41.3 million PSPs have been sold globally, highlighting the importance of the portable entertainment market. With the huge increase in interest and accessibility of network applications and network gaming, over 10 million accounts have been registered to the PLAYSTATION Network, the free-to-access interactive environment, and about 200 million items have been downloaded.

More information about PlayStation products can be found at http://www.playstation.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and PS3 are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

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