Expansive Marketing Campaign Drives Unprecedented Anticipation for Saints Row(TM) Release

AGOURA HILLS, Calif., Aug. 17: THQ Inc. (Nasdaq: THQI) today announced its multi-million dollar, global marketing campaign for the highly anticipated Saints Row TM , scheduled to release exclusively for the Xbox 360 TM video game and entertainment system from Microsoft on August 29. Saints Row is generating record levels of consumer awareness, led by a highly successful pre-order DVD campaign and the release of a single player online demo that consumers are downloading from the Xbox Live ® Marketplace at a record rate, with 350,000 downloads in the first week. The worldwide advertising campaign, including TV, theater, print and online, begins today with an exclusive sneak peek at Saints Row during the season premiere of The Ultimate Fighter on Spike TV.

"We've put significant resources behind the Saints Row marketing campaign, generating tremendous buzz with creative grass roots efforts and the strategic timing of pre-release content," said Bob Aniello, senior vice president of worldwide marketing, THQ. "Our multi-million dollar advertising campaign will continue to fuel anticipation in the weeks leading up to launch and we believe extensive plans for post-launch downloadable content will further establish it as a must-have title this holiday season."

The Saints Row marketing campaign will span all relevant mediums worldwide and include:

- Video vignettes on game enthusiast web-sites highlighting varied game modes

- Online previews based on pre-release versions of Saints Row

- Select retail stores opening at midnight on August 29 for the game's release

- Saints Row bundled with Xbox 360 hardware in France

- T-shirt deal w/ Headline Entertainment placing custom shirts in outlets such as Hot Topic

About Saints Row

In Saints Row, players begin the game as a member of the 3rd Street Saints, battling rival gangs and corrupt officials while attempting to conquer the city of Stilwater. Gamers will personalize their experience through an unparalleled level of character customization and the freedom to progress through multiple storylines in any order they choose. Unique activities such as Insurance Fraud and Snatch will help a player earn respect, which will in turn open up missions, and unveil the vast, next-generation potential of the fully dynamic city. Saints Row brings online multiplayer to the open-world genre for the first time allowing gamers to battle rival gangs online in a variety of different modes. The game will support 12 players on the Xbox Live ® online entertainment network.

More information about Saints Row can be found at http://www.saintsrow.com.

About Volition, Inc.

Located in Champaign, Illinois, Volition, Inc. is one of THQ's premier internal game development studios responsible for high-end creations on next-generation systems and Windows PC. Its credits include the best-selling The Punisher, Red Faction ® and Red Faction ® 2, Summoner ® , the acclaimed Freespace and Freespace 2, as well as the award-winning Descent and Descent 2 as a part of Parallax Software.

About THQ

THQ Inc. (Nasdaq: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ is a top producer of original intellectual properties including titles such as Destroy All Humans! ® , Juiced TM , MX vs ATV and Titan Quest TM as well as the upcoming Saints Row TM and Company of Heroes TM . More information about THQ and its products may be found at www.thq.com and www.thqwireless.com. THQ, THQ Wireless, Volition, Inc., Company of Heroes, Destroy All Humans!, Juiced, MX vs. ATV, Red Faction, Saints Row, Summoner, Titan Quest, and their respective logos are trademarks and/or registered trademarks of THQ Inc.

All other trademarks are the property of their respective owners.

Microsoft, Xbox, Xbox 360, Xbox Live, the Xbox logos, and the Xbox Live logo are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the Saints Row video game and marketing campaign, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2006, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.