Ex-Cake Group director launches new PR agency
Boom! to offer consultancy and creative solutions to videogame businesses
A new PR and creative communications agency has been started up by former Taylor Herring and Cake director, Justin Crosby.
The agency, Boom!, will offer strategic PR consultancy and creative solutions to videogame clients and consumer brands operating in the entertainment industry, as well as provide consumer insight and research to subscribers through a regular series of published reports.
"As the marketing and PR disciplines converge and title budgets are coming under greater pressure, we believe games clients are looking for quality, experience, creativity and effectiveness." said Crosby in a statement. "Having gained experience in the marketing and PR disciplines whilst working for both boutique and major agencies we’ve developed an exciting new proposition as a creative communications agency with PR at it’s heart."
Crosby has over 15 years PR experience with agencies Kazoo, Cake, Taylor Herring and Manning and Selvage & Lee, and has led award-winning campaigns for companies that include Activision, Microsoft and Eidos.
In a mission statement for his new venture, he said his goal is to build a communications agency renowned for its creativity, talent, value-for-money and great client service, which harnesses his team's PR, marketing, digital, events and sponsorship expertise.