Eurogamer plans E3 TV coverage; Minkley joins as TV editor
Britain's top videogames website publisher, Eurogamer Network, has announced its plans for extensive video coverage of the E3 show in May, with the initiative being spearheaded by new hire Johnny Minkley.
Britain's top videogames website publisher, Eurogamer Network, has announced its plans for extensive video coverage of the E3 show in May, with the initiative being spearheaded by new hire Johnny Minkley.
The recently launched Eurogamer TV service, which serves high quality streaming video content to users without the need for any special software or browser plug-ins, is set to expand from serving trailers and game footage to include TV style content broadcast from the show.
Under the guidance of Minkley, who formerly served as editor of UK trade magazine MCV and editor of ComputerAndVideoGames.com, as well as presenting the video games section for the popular Jo Whiley Show on BBC Radio 1, a range of custom TV content will be created, starting at E3.
Eurogamer TV plans to bring two film crews to Los Angeles for E3, providing high quality streaming video from all the key events and stands at the videogames industry's most important annual gathering.
"Johnny's decision to take the Editor's role on Eurogamer TV is great news for the company, and we're very excited about the future of the service," according to Eurogamer Network business development manager Pat Garratt.
"We are committed to video as one of the key parts of our offering going forward," he continued, "and we firmly believe Johnny has the experience, drive and vision to make Eurogamer TV the definitive destination for games-related video content on the internet."
Even in the first month of its inception, Eurogamer TV has been a huge success; over 100,000 videos have been served to users, and advertisers on the service have included Electronic Arts, Square Enix and Activision.
"The potential for Eurogamer TV is spectacular," explained Minkley. "We have the opportunity to take the whole concept of video content for games to a completely new level. Only the internet can offer programming on demand in this way."
Eurogamer Network publishes GamesIndustry.biz as well as the Eurogamer.net and Eurogamer TV websites.