ESL acquires minority stake in Indian publisher Nazara Technologies
"Our goal is to bring esports to the players and fans all around the world," says ESL CEO
In a bit to further globalise its esports operation, ESL has acquired a minority stake in Indian gaming firm Nazara Technologies.
The deal, worth an undisclosed amount, also includes a license agreement with Nodwin Gaming, an Indian esports startup recent acquired by Nazara.
As reported by Business Insider, under the deal Nodwin has secured exclusive licensing rights to organise ESL events in the region for the next five years, including community platforms and competitions.
The deal also secures media distribution rights of ESL global content across local and digital platforms in India.
"Our goal is to bring esports to the players and fans all around the world," said Ralf Reichert, ESL's CEO. "We believe that Nazara, one of the leading mobile games companies will help us in expanding our ESL operations through strategic local partnerships."
Manish Agarwal, CEO, Nazara Technologies, added: "We look forward to partnering with ESL to bring global games to India and other emerging markets."
Earlier this year, Nazara acquired a majority stake in mobile developer Nextwave Multimedia, as part of its $20 million plan to develop esports in the region.