Ergo to fund videogame projects

New venture firm Ergo Media Capital has launched with intentions to fund entertainment and new media companies including those in the videogame space.

The company is headed up by former Cinetic Media co-founder Matt Littin, and has ear-marked up to $15 million in equity per investment.

"With revolutionary changes taking place in technology and consumer behaviour, and a historic recession further pressuring traditional business models, the entertainment and media landscape is being reshaped," said Littin.

"The company is positioning itself at the leading-edge of these changes, providing risk capital to innovative companies at a moment when financing is relatively tight. It’s an exciting moment to be launching our firm."

The company has said it intends to work alongside publishing partners and will consider established and emerging markets. Individual project finance, such as videogame investments, would need US distribution deals prior to funding.

Littin was responsible for film finance at Cinetic Media, and participated in the sale of over 150 films including Little Miss Sunshine, Super Size Me and Napoleon Dynamite.