Enemy Territory: Quake Wars Now Available For Digital Download At IGN Entertainment's Direct2Drive

BRISBANE, Calif. - October 10, 2007 - Direct2Drive, IGN Entertainment's digital retail store, today announced that id Software's Enemy Territory: QUAKE Wars, is now available for worldwide digital download via Direct2Drive ( http://www.direct2drive.com).

Developed by Splash Damage and published by Activision, Inc. (Nasdaq: ATVI), Enemy Territory: QUAKE Wars offers the ultimate in objective-based multiplayer action, either online or offline with computer controlled players. Up to 24 gamers can play online, electing to play as the human Global Defense Force (GDF) or alien Strogg in one of five unique character classes. Employing an arsenal of weapons, vehicles and deployable armaments, players engage in an action-packed test of skill and coordinated teamwork through a series of combat objectives. Persistent character growth and achievements reward gamers for teamwork, while clearly defined mission and class objectives guide new players to meaningful contributions on the battlefield.

"Enemy Territory: QUAKE Wars is a perfect fit for digital distribution with the experience of the online game maximized with a fast connection," said id Software CEO, Todd Hollenshead. "IGN and Direct2Drive make for an awesome partnership because they are fans of multiplayer internet gaming just like we are at id and they know what it takes to deliver what customers expect and demand."

Since launching in October 2004, Direct2Drive has allowed gamers to conveniently purchase and download the latest premium games from the world's top publishers.

"Enemy Territory: QUAKE Wars is a highly-acclaimed title that we are excited to add to our expansive library and make immediately available to consumers worldwide," said Jamie Berger, SVP Consumer Products & Technology for IGN Entertainment. "Direct2Drive is committed to offering the broadest library of AAA digital titles that can be found anywhere online".

Consumers can download Enemy Territory: QUAKE Wars today at http://www.direct2drive.com.

Enemy Territory: QUAKE Wars for Windows PC is rated "T" by the ESRB and carries a suggested retail price of $49.99.

About Direct2Drive

Direct2Drive (D2D) is IGN Entertainment's digital download store ( http://www.direct2drive.com). Launched in October 2004, D2D allows consumers to conveniently purchase and download the latest premium video games, feature films, popular TV shows and anime titles directly from the Web to their desktops. D2D's AAA roster of leading game publishers includes Atari, Activision, Blizzard Entertainment, Eidos, Electronic Arts, Namco, NCsoft, SEGA, Sony Online Entertainment, 2K Games, Ubisoft and Vivendi Universal Games. In addition, Twentieth Century Fox, Lionsgate and Starz Media are making blockbuster movies TV shows top anime titles available to users directly via the D2D platform.

About IGN Entertainment

IGN Entertainment, a unit of Fox Interactive Media, Inc., is a leading Internet media and services provider focused on the videogame and entertainment enthusiast markets. Collectively, IGN's properties reached more than 30 million unique users worldwide in the month of August 2007, according to Internet audience measurement firm comScore Media Metrix. IGN's network of videogame-related properties (IGN.com, GameSpy, FilePlanet, TeamXbox, Direct2Drive and others), is the Web's number one videogame information destination and attracts one of the largest concentrated audiences of young males on the Internet. IGN also owns and operates the popular movie-related website, Rotten Tomatoes and one of the leading male lifestyle Websites, AskMen.com. In addition, IGN provides technology for online game play in videogames. IGN is headquartered in the San Francisco Bay Area, with offices throughout the U.S. and in Montreal.

About id Software

id - defined by Freud as the primal section of the human psyche; id Software, located in Mesquite, Texas, was founded in 1991. From inception to present day, id Software has relentlessly provided technical, design and artistic leadership as an independent game developer and technology provider. Transcending the games industry, id's iconic brands such as Wolfenstein, DOOM, QUAKE and Enemy Territory have become staples of popular culture for generations of gamers. More information on id Software can be found at www.idsoftware.com.

About Splash Damage Ltd.

Based in London, England, Splash Damage Ltd is an independently-owned game developer dedicated to online gaming, and one of the leading Shooter developers in Europe. Splash Damage developed id Software's Wolfenstein: Enemy Territory, winning multiple 'Game of the Year' awards, and is now developing Enemy Territory: Quake Wars. Founded by Paul 'Locki' Wedgwood in 2001 with key members of the mod-making community, Splash Damage also contributed to DOOM 3 and Return to Castle Wolfenstein: Game of the Year Edition. For more information, visit www.splashdamage.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.5 billion for the fiscal year ended March 31, 2007.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Scandinavia, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release they are identified by references to dates after the date of this release and words such as "will," "will be," "remains," "to be," "plans," "believes", "may", "expects," "intends," and similar expressions. These risks and uncertainties include, but are not limited to, sales of Activision's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities, limitations on our ability to issue stock and options and foreign exchange rate changes. Other factors that could cause Activision's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, without limitation, the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review Activision's historical stock option granting practices, the board and Activision; the outcome of the SEC's formal investigation and the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision's stock option granting practices, the possibility that additional claims and proceedings will be commenced, including additional stockholder litigation, employee litigation, and additional action by the SEC and/or other regulatory agencies, other litigation (unrelated to stock option granting practices),. , and the risks identified in Activision's most recent annual report on Form 10-K and recent reports on Form 8-K. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligations to update any such forward-looking statement. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of future performance and are subject to risks, uncertainties and other factors, some of which are beyond our control and may cause actual results to differ materially from our current expectations.

® 2007 Id Software, Inc. All rights reserved. Enemy Territory: QUAKE Wars and ID are trademarks of Id Software, Inc.

Activision is a registered trademark of Activision Publishing, Inc.

All other trademarks and trade names are the properties of their respective owners.

Media Contact:

Réna Grant

Edelman for Fox Interactive Media

415-486-3211

rena.grant@edelman.com

Alison Kurtz

Fox Interactive Media

310-969-7876

alison.kurtz@fox.com

For information about Activision and/or Enemy Territory: QUAKE Wars, contact:

John Rafacz

PR Manager

Activision, Inc.

310.255.2000 x5207

jrafacz@activision.com

For information on id Software, contact:

Wendy Zaas

Vice President

Rogers & Cowan

310. 854.8148

wzaas@rogersandcowan.com