Encleverment Experiment

LEAMINGTON SPA, UK – NOVEMBER 11, 2009 – Blitz Arcade today released their Xbox™ LIVE® Arcade game Encleverment Experiment™, a clever game for clever gamers.

Encleverment Experiment, an Avatar™-supported original title for 1-4 players, takes place in the funky laboratory of eccentric Professor Ivor Question. The game is a fun and frenetic “battle of wits” where players test their memory, reflexes, and dexterity by responding to rapid-fire questions with multiple possible answers. The game’s questions range from easy (for gamers starting age five) to difficult (for adults), making Encleverment Experiment a great game for children, teens, and adults playing alone or in groups. It’s also an ideal game for families to play together. Response time and accuracy are rewarded with Noodles, the in-game currency. The game’s challenge is to accumulate Noodles, but being faster and cleverer than your friends and family are fun challenges too!

The 90-second Encleverment Experiment trailer is posted at:

http://www.BlitzArcade.com/EnclevermentExperiment/ (with embeddable link)

http://www.BlitzArcade.com/press/assets/ (as downloadable file)

16 Fun Mini-games and Puzzles

Encleverment Experiment offers 16 fun and mind-challenging mini-games and puzzles including:

• Mathletics (quickly solve mathematical mysteries);

• Lab-O-Rinth (pick the right maze path to find the cheese);

• Shelf Awareness (track items on color-coded shelves);

• One Small Step (figure out challenging visual sequences); and

• Cognitive Therapy (find the missing cog wheel).

Each mini-game offers four levels of difficulty to cater for gamers of all ages and ability.

Single and Multiplayer Modes of Gameplay

Single Player Mode lets individual players take the Professor’s five-round tests in mathematics, pattern recognition, reactions, and memory. Alternatively, they can battle against one of 15 AI opponents at a time with each victory unlocking the next, more skilful contestant.

Game Show Mode lets 1-4 gamers play a randomly generated, 6-round quiz, or they can design their own “Home-made Games” which can be up to 30 rounds long. The last round is always the “Score Stealer Game” where the first person to answer correctly steals points from the fellow contestant of choice.

Winners are rewarded with Noodles which are used to purchase up to 60 collectible Mascots to show off their gaming prowess.

Encleverment Experiment is rated E for Everyone by the Entertainment Software Review Board, and all in-game content is safe for children to enjoy.

Encleverment Experiment is available exclusively on Xbox LIVE Arcade for 800 Microsoft Points starting today. To download the game to your Xbox 360 visit:

http://www.xbox.com/en-US/games/e/enclevermentexperimentxbla/ (for the US)

http://www.xbox.com/en-GB/games/e/enclevermentexperimentxbla/ (for the UK).

For more information, visit www.BlitzArcade.com and www.EnclevermentExperiment.com.

Encleverment Experiment is a trademark of Blitz Arcade. Xbox and Avatar are trademarks of Microsoft Corporation. Xbox LIVE is a registered trademark of Microsoft Corporation.

MEDIA CONTACTS:

For Blitz Arcade corporate enquiries, contact Debbie Henderson at dhenderson@blitzgamesstudios.com.

For US enquiries, contact Doug Mealy, Online Marketing and Public Relations, at dmealy@om-pr.com.

For European and Middle East enquiries, contact Salima Bessahraoui, Cosmocover, at salima@cosmocover.com.

About Blitz Arcade

Blitz Arcade, founded in 2007, is a division of UK-based Blitz Games Studios. The division creates downloadable games across all platforms using Blitz Games Studios’ proprietary game development technology, BlitzTech.

About Blitz Games Studios

Blitz Games Studios is based in Leamington Spa, United Kingdom, and was founded in 1990 by industry veterans Andrew and Philip Oliver. The studio employs over 210 staff across six divisions: Blitz Games (family titles), Blitz Arcade (downloadable games), TruSim (serious games), Blitz Academy (training and education), Volatile Games (mature titles), and Blitz Tech (proprietary middleware).