Empire of Sports

Friday 19th December - Paris/… Empire of Sports is excited to announce that the first sports based MMO RPG is entering the next phase of its development: ‘Prologue’. Empire of Sports is an online universe entirely dedicated to sports-based game play, including tennis, football, skiing, bobsleigh, basketball as well as track and field.

Having kept the game playing community to a minimum during the initial private launch phase to generate feedback from the community, Empire of Sports is now ready to welcome a wider audience and thus continue to improve through to its official launch next year.

Thanks to the continued support and feedback of the Empire of Sports community, the developers have successfully evolved and improved gameplay mechanics, community tools, and group dynamics over the last few months. The business model has also been streamlined.

True to life, players must train their avatars in order to grow their skill sets and become the best in this world of sport. Players can also purchase in-game items which will facilitate strength and stamina and improve all-round performance.

The developers are keen to make further improvements in order to perfect the world’s first platform-dedicated sports MMO. The Prologue will mean gamers can now download Empire of Sports online free of charge and join over 150 nationalities already playing online and communicate their in-game experiences to help fine tune the gameplay and the business model during the final stages of development.

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About Empire of Sports

Empire of Sports is the joint venture founded by Infront Sports & Media and F4 to produce and operate the Empire of Sports online gaming platform. Empire of Sports is based in Zug, Switzerland. Infront Sports & Media is contributing its deep understanding of sports and its long-term relationships with top sports federations, clubs and athletes to the endeavour, while F4 is developing the platform leveraging the expertise of its team in online gaming and the creation of persistent virtual worlds.

About F4

Founded in 2002 by a pair of mathematicians, keen on gaming, La Manga and philosophy, F4 is an independent company based on the Champs Elysées, Paris. Specializing in the conception, development and the operation of virtual worlds, F4 is strongly connected to 3D computer games. In contrast to other games, persistent worlds are hugely advantageous as they permit ongoing real-time dialogue within the players’ community. F4 is committed to take this a step further and continuously evolve the functionalities, gameplay and business model of its games. F4 are continuously looking to maintain and exceed player expectations. Empire of Sports relies on F4’s high technical standards to achieve results other than that seen in many typical MMO genres, and a unique graphical identity, both rich and endearing.

About Infront Sports & Media

Infront Sports & Media ( www.infrontsports.com) is based in Zug, Switzerland, and is one of the most experienced international sports marketing companies with an exceptional track record on major events. It is recognised for its innovative marketing skills and the provision of specialist services to sport. The Infront Group is targeting sport at the core of the rapidly diversifying entertainment industry. It has a leading position in football and winter sports and is the Host Broadcaster of the 2010 FIFA World Cup™. Its strategy also includes significant expansion in Asia – especially China. Infront has more than 400 employees across the group, with offices in eleven countries.

Further information is available from:

Sarah.hartland@bhpr.co.uk

Anna.larke@bhpr.co.uk

01462 456780

Mathilde Remy

PR & Communication

F4, 10 rue Lincoln, 75008 Paris, France

Direct line: +33 153 891 204

Cell phone: +33 688 225 249

Email: mathilde.remy@f4-group.com