Empire/Mensa deal
Clever move.
AUSTIN, Texas - Feb. 11, 2009
Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), today announced an exclusive, multi-year deal with American Mensa, acquiring the rights to develop and publish videogames based on the Mensa license in the United States. Through the agreement, Empire Interactive will create console, hand-held, and PC/Mac game adaptations. A similar deal was also signed with British Mensa.
“American Mensa is very selective about the companies we partner with, so we are especially pleased to have this new relationship with Empire Interactive,” said Dr. John Sheehan, Development Officer of American Mensa. “One of Mensa's primary goals is to foster intelligence, and we are confident that with Empire's unquestioned reputation for excellence, we will move closer to achieving that goal.”
“Signing a partnership with such a trusted and respected organization like Mensa is a tremendous honor for Empire Interactive,” said Karim Farghaly, Vice President of Empire Interactive. “We have always been committed to delivering quality products and are excited about the endless possibilities with the Mensa license.”
Empire Interactive continues to rapidly grow its U.S. presence and business through strategic partnerships like the deal with Mensa. The company continues to broaden its portfolio of high-quality games by adding new consumer-friendly titles for Nintendo DS™ and other gaming platforms, with many more already planned and under development.
For more information please visit www.us.empireinteractive.com.
About Empire Interactive
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 19 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, France, Spain and Italy. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at http://www.us.empireinteractive.com.
About Silverstar Holdings
Silverstar Holdings Ltd. (NasdaqCM:SSTR) is a leading international publisher and developer of interactive entertainment software. It currently owns Empire Interactive, PLC and Strategy First, Inc., a leading development and worldwide publisher of entertainment software for the PC. For more information about Silverstar Holdings go to http://www.silverstarholdings.com.
About American Mensa
American Mensa is an organization open to anyone who scores in the top two percent on an accepted, standardized intelligence test. The organization has more than 56,000 members in the United States and more than 110,000 members around the world. Members of Mensa attend local and national events, join special interest groups such as astronomy and philosophy, and help out in their communities through various projects. Dues are $59 annually. For more information about Mensa, or to apply for membership, visit www.us.mensa.org or call (800) 66-MENSA.
Paula Adams , TriplePoint
310.231.8782
paula@triplepointpr.com
Kate Hancock, TriplePoint
415.335.1821
kate@triplepointpr.com