ELSPA Anti-Piracy Unit

Thursday 10th April/... Illegally copied Nintendo DS games stored on discs marked ‘Volume 9 DS Games’ (the disc) were recovered as part of an 85,000 disc haul at an East Yorkshire Sunday market raid turned out to be the first of their kind seized in the UK for the Nintendo DS, ELSPA forensic experts today revealed.

Recovered at the Walton Street market, based in Hull, it transpires that the discs contained approximately 200 current games for the Nintendo DS.

According to ELSPA’s forensic experts, the disc is the first of its kind discovered in the UK. It has been appearing for approximately four-to-six weeks, but no Nintendo DS discs such as those seized at Hull’s Walton market have previously been found.

The raid, part of a collaborative effort to clampdown on the increased presence of counterfeited goods at the market, was carried out by officers from Hull CID, Hull Trading Standards, the Riverside NPT (Neighbourhood Patrol Team), ELSPA (the Entertainment Leisure And Software Publishers’ Association) IP Crime Unit, MCPS (Mechanical Copyright Protection Society), and representatives from Adidas and Nike worked together to identify illegally copied games, music and counterfeit clothes.

The approximate value of the software on the disc, should a member of the public purchase it in a High Street shop, is £6,000.

A number of people were interviewed by local Trading Standards officers after being found selling counterfeit clothing and footwear and will be prosecuted. Part of the operation involved the confiscation of counterfeited goods from traders who fled from the market, leaving their stalls and stock behind as officers entered the market.

John Hillier, who heads up ELSPA’s crime unit, said: “Piracy costs the games industry dear – just like that of any other entertainment industry. Making good and inventive games is an expensive and creative process, with some titles today costing £20m or more to develop. To make a quality title involves teams of highly skilled professionals, from programmers and graphic artists to voice actors and musicians. When a pirate sells illegally copied games they undermine the viability of our industry. The worst-case scenario is that pirate activity could cost the jobs of some of the creative talent and that would be a catastrophe.

“There are other things which the public should be made aware of about counterfeit games. Some of them will damage hardware, such as PS3, Xbox 360 and Wii consoles. Others will not play in PCs and consoles at all or, if they do, the quality of the graphics or gameplay mechanics may be impaired. Finally, pirated software comes with no quality assurance – so if the games do not play properly then retailers and publishers will not replace them.”

Michael Rawlinson, managing director of ELSPA, said: “Walton Street has recently been plagued by criminals selling illegally copied games, music and clothing. ELSPA would like to thank local Trading Standards and all other attending authorities for their efforts in stamping out illegal products from the marketplace and helping protect legitimate traders.”

Det. Sgt Reed of Hull CID, said: “We have made big inroads into the market now and it is our intention to keep raiding it. We’re going to meet with Trading Standards and see whether we can make this a regular thing.”

Mike Pindar, Trading Standards officer for Hull City County Council, said: “Local traders have gone out of business as a result of these counterfeiters and people who buy from them. The people who lose out are the retailers and the public. We’re going to be very active on counterfeiting and it is only a matter of time before these people receive a visit from the police and ourselves.”

A spokesman for entertainment chain HMV said piracy was costing the industry “hundreds of millions of pounds”. He added: “If people visit record stores they will find the price of DVDs and CDs has come down so significantly there is no reason for people to pay a couple of pounds less for pirate copies, which are low quality and support criminals.”

Ends.

Notes For Editors

About ELSPA - http://www.elspa.com

ELSPA (The Entertainment & Leisure Software Publishers Association) was founded in 1989 to establish a specific and collective identity for the computer and video games industry. Membership includes almost all companies concerned with the publishing and distribution of interactive leisure software in the UK.

ELSPA’s activities include: Official Chart and Industry Reports, Anti-Piracy UK and EU, PR and Communication, Events. More information on all these activities can be found at http://www.elspa.com.

About Software Piracy and its negative impact on both consumers and industry.

ELSPA estimates criminal gain through computer and video games piracy sits at approximately £600 million.

Piracy/counterfeiting is illegal and punishable by fines and jail sentences.

The illegal copying of software poses the very real threat of criminal prosecution and a criminal record, as well as the risk of massive personal financial loss under the Proceeds of Crime Act.

Consumers have no recourse under law for faulty pirated games, which can damage hardware.

Counterfeited/pirated games are often mixed with obscene or pornographic material.

Local and national jobs are lost as result of pirate operations.

Proven links exist between many organised counterfeiting organisations and dealers in drugs and pornography.

For further information on ELSPA or to arrange interviews, please contact:

Tom Sargent/Laura West

Barrington Harvey

Tel: 01462 456780

Fax: 01462 456781

Email: tom.sargent@bhpr.co.uk/ laura.west@bhpr.co.uk

Issued by: Barrington Harvey, Trooper’s Yard, Bancroft, Hitchin