ELKWARE TO BRING "MIAMI VICE" TO MOBILE PHONES
Mobile Gaming Leader to Create Games Based on Hit 1980's Television Series
FOR IMMEDIATE RELEASE
LOS ANGELES, CA - October 22, 2004 - elkware Inc., a leading developer of mobile entertainment, today announced that it has secured a license from Universal Studios Consumer Products Group to create mobile games based on the television series that defined the 1980's, "Miami Vice." All the exploits of Crockett and Tubbs in sun-drenched 1980's Miami will be available on handsets through several carriers this holiday season.
"'Miami Vice' is one of the most influential and popular television shows of all time," said Domenica Dinkheller, elkware Vice President Sales Americas & Global Licensing. "We plan to bring the same level of storytelling, style and action to our mobile game."
"The licensing of 'Miami Vice' for the mobile space is consistent with our strategy of bringing the depth of Universal's content portfolio to mobile users," said Jeremy Laws, Vice President of Media Licensing and Strategy for Universal's Consumer Products Group. "The property combines elements perfectly-suited to action gameplay and quintessential 80's style - delivering an engaging retro experience for consumers."
About "Miami Vice"
"Miami Vice" is one of the most innovative and powerful television series of all-time, focusing on the Miami Metro-Dade police "Vice" department and its continued battle against the illicit, drug, and prostitution, and firearms crime underworld of the city. The show's memorable music, fast cars, and trend-setting clothes all contributed to the culture and personality of the rockin' '80s.
About elkware Inc.
elkware Inc. has its parent company in Hamburg/Wedel, Germany with subsidiaries in Los Angeles and London. elkware was founded in 1994 and is today one of the world's leading mobile game developers and publishers. elkware has superior experience in the cell phone sector, working with all major device manufacturers and network operators. elkware currently offers the largest portfolio of J2ME games for all popular mobile devices worldwide. elkware's library of games is available through T-Mobile, Cingular Wireless, AT&T Wireless, Zingy and Rogers AT&T, and are factory installed on select Siemens handsets in North America. For more information, visit www.elkware.com.
About Universal Studios Consumer Products Group:
Universal Studios Consumer Products Group (USCPG) is responsible for global licensing and retail strategies as well as building brand recognition of the extensive catalogue of NBC Universal properties.
Universal Studios Consumer Products Group is a unit of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.
Contact:
Kit Ellis
Kohnke Communications
(415) 777-4000
Natalie Zadeh
Universal Studios Consumer Products Group
(818) 777-4918