Electronic Arts announces executive reshuffle

Leading third party publisher Electronic Arts has announced plans to implement a definitive reshuffle of the company's top tiers following the departure of two high profile executives.

Don Mattrick, who has worked for the publisher since 1991, has resigned from his position as Worldwide Studios president to "seek other opportunities outside of EA," according to a statement issued by the publisher.

"This is an ideal time for me to evaluate the next set of challenges in my career," Mattrick commented.

"I wish everyone at EA enormous success and hope that I'll be working with them again soon."

Mattrick has been replaced by Paul Lee, formerly executive vice president and chief operation officer of EA Worldwide Studios. Vancouver-based executive vice president Bruce McMillan has also left the company.

As a result of Mattrick's departure, David Gardner (previously senior vice president of EA international publishing) has been named global studio chief operating officer.

Senior VP of European publishing Gerhard Florin is now executive vice president of international publishing, and Frank Gibeau - formerly senior VP of North American Marketing - is executive VP of North American publishing.

He takes over from Nancy Smith, who has taken on the newly created role of general manager for the Sims franchise.

In addition, Glenn Entis is now senior vice president, chief visual and technical officer.

"Each of these executives has served many years in our company, developing their leadership skills and proving themselves with increasing levels of responsibility," said EA CEO Larry Probst.

"I believe this is the strongest and most capable executive team in our industry."