Eidos launches Australian operation

Eidos Interactive Pty is about to begin operations in Australia with the opening of its first office in the country. The office - with previous Eidos Singapore head man Erik Ford in charge - will head up operations within Australia, New Zealand and Asia Pacific. The Singapore office will from this month be under new management from Atari Asia Pacific Pty.

The deal also includes Atari's handling of distribution rights for Eidos titles in Singapore, Hong Kong and South East Asia, while Atari Australia Pty will continue its sales representation for Eidos in Australia and New Zealand.

European MD Jonathan Kemp was keen to highlight the significance of the expansion: "Australia, New Zealand and Asia Pacific are significant territories for Eidos and the setting up of this new office will enable us to work even closer with our distribution partners."