eeis

arvato systems, the international IT service provider of Bertelsmann AG, and Koch Media, a leading producer and distributor of digital entertainment products, are announcing the closure of an agreement regarding worldwide deployment of the eeis (Electronic Entertainment Infrastructure Services) service platform.

arvato systems is going to safeguard operation of Koch Media online projects in the development phase. Koch Media utilizes eeis modules to ensure the functionality, marketing, general administration and operation of both current and coming online games. Among others, this refers to the already announced online world 7Million.

At Koch Media, the department New Media Development focuses on building up the online publishing sector. 7Million was announced this year as the first of its own projects which is going to be marketed by Koch Media worldwide. The online title placed in a modern setting enters onto paths apart from the well-trodden within the genre, and is intended to appeal to completely new target groups alongside core gamers. eeis from arvato systems supplies the necessary infrastructure for Koch Media's online plans.

"The implementation of eeis is an important step in helping our MMO game 7Million to worldwide success. Our ambitious projects call for innovative, well-engineered technologies and services in order to come up to the steadily rising customer expectations being placed on service, stability and security.

eeis from arvato systems unites all the necessary technologies in one full-scale solution. Furthermore, we're glad to have found a German-German solution in this highly innovative field," remarks Dr. Klemens Kundratitz, managing director of Koch Media.

CEO and president of arvato systems, Dr. Michael Pesch, adds: "With Koch Media, we're glad to have won over one more partner who will be utilizing eeis. For us, the cooperation confirms once again that we have recognized the signs of the times on the constantly growing online entertainment market by offering our integrally holistic back-office solution. More and more, user bonding and customer orientation are becoming the focal point while new business models are being sought. eeis is the optimal answer to meet these demands and is going to support Koch Media decisively in penetrating the online market."

Among other features, the eeis modules used by Koch Media include: Worldwide transparent billing services, an efficient CRM system and customer care back-end solutions.

More details about eeis from arvato systems on www.e-eis.com.