EEDAR and Nielsen to collaborate on marketing analysis
Integration of systems to combine sales and feature data with marketing
Videogames analysis firm EEDAR has announced a long term agreement with Nielsen to combine data on videogame features and sales with that of marketing spend.
The two companies hope to offer a more in-depth analysis on how money is spent on the promotion of videogames, with USD 823 million spent on that aspect of the industry alone last year.
"EEDAR is very pleased to work with The Nielsen Company - one of the most trusted names in marketing research," said EEDAR executive chairman Gregory Short. "The integration of Monitor-Plus marketing data and creative assets into EEDAR technologies will redefine how the video game industry can analyse and best leverage the pivotal role marketing plays in the consumer purchase process."