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Edinburgh media accreditation is now open

15th July 2005 - Media accreditation for the third annual Edinburgh Interactive Entertainment Festival (EIEF) has today opened.

EIEF will bring the top spokespeople and key players from the interactive entertainment industry together under one roof at the Edinburgh International Conference Centre (EICC) from 10th - 14th August 2005 in what is the unique industry and consumer event of the year.

The festival features 3 key strands:

  • Go Play Games, offering over 1,200 sq metres of gaming action with consumer experiences from Sony, Nintendo, Xbox, BT, NVIDIATM, Ubisoft and many others
  • Game Screenings which gives the industry and consumers alike the chance to see 7 games 'Premieres' of highly anticipated titles such as Nintendogs, The Legend of Zelda®: Twilight Princess, Wallace and Gromit and the Curse of the Were-Rabbit and 24: The Game. The Game Screenings programme also features unique presentations on why Scotland is the 'New Japan' and experts are on hand to offer tips on how to get into the games industry and much more.

(For full festival information schedule and timings please see www.eief.co.uk)

The Festival Press Office address and opening times are:

Edinburgh International Conference Centre

150 Morrison Street

The Exchange

Edinburgh

Scotland

0131 300 3000 (switchboard)

Wednesday 10th June - 9.30am - 5.30pm

Thursday 11th June - 9.00am - 6.30pm Media registration

Friday 12th June - 9.00am - 6.00pm

PLEASE NOTE: CLOSING DATE FOR MEDIA ACCREDITATION IS FRIDAY 5TH AUGUST

Onsite PR team

Keef Sloan - Mob: 07973 614 302 Email: keef.sloan@taylorherring.com

Naomi Segal - Mob: 07974 070881 Email: naomi.segal@taylorherring.com

To request press accreditation please email eief@taylorherring.com with 'Edinburgh' in the subject header with your contact information and publication details and the EIEF press team will be in touch.

We look forward to seeing you at this year's Edinburgh Interactive Entertainment Festival!

For further information please contact Taylor Herring Brand Communications

Keef Sloan T: 020 8206 5684 E: keef.sloan @taylorherring.com

Naomi Segal T: 020 8206 5157 E: naomi.segal@taylorherring.com

Notes to Editors

  • The Edinburgh Interactive Entertainment Festival is a jointly owned venture between the Independent Game Developers Association (TIGA) www.tiga.org and the Entertainment and Leisure Software Publishers Association (ELSPA) www.elspa.com. Scottish Enterprise Edinburgh and Lothian supports the Festival as part of its backing of the creative and digital industries, which are key sectors for Scotland.
  • The Edinburgh Interactive Entertainment Festival's aim is to increase the awareness and understanding of interactive entertainment and its place at the heart of popular culture, highlighting the growing bond between video games and other entertainment industries notably music, literature, television and film.

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