Edge Online reorganisation creates "consistent voice" - Future

Edge-Online's editorial control has been brought in line with the magazine in an effort to create a "strong, consistent voice" for the brand, according to Future Publishing.

Earlier today, former Edge-Online editor, Colin Campbell, lashed out at his old employer for shifting editorial control of the site to the company's UK offices.

"Any brand needs a strong, consistent voice across multiple media," commented James Binns, publishing director of Edge. "We're focused on developing the best quality content from the ground up that works well in print and online, and has a true global voice.

"That means effective planning and more flexibility in news gathering. The changes to the team that we're making will put us in a stronger position to achieve this."

Former Edge Magazine deputy editor, Alex Wiltshire, will take on the role of editor for Edge-Online, while Tom Ivan, a regular contributor to the site, will become its news editor.

Tony Mott, editor-in-chief of Edge Magazine, added: "Following our issue-200 print promotion and a period of consistent audience and traffic growth on our website, the Edge brand is in a great position."

"Our strategy for Edge-Online - strengthening the core editorial team to work across print and web, while continuing to expand our network of reporters globally - will help us to maintain this momentum throughout 2009."