EA TO DISPLAY THE SIMS LIFE STORIES EXHIBITION

CHERTSEY, UK - 22nd February 2007 -- To celebrate the launch of its latest PC game The Sims Life Stories, Electronic Arts is proud to announce the collation and creation of a two-week exhibition based around the art of the teen advice story, from 1950s and 1960s illustrations and 1970s and 1980s photo stories in teen magazines through to the virtual era and The Sims.

The Sims Life Stories Exhibition features works from legendary magazines including Romeo (1957 - 1974), Jackie (1964 - 1993), Blue Jeans (1977 - 1991) and Patches (1979 - 1989) alongside present day examples of teen conundrums from the newly issued game, The Sims Life Stories, which allows players to guide characters through some of life's more tricky interpersonal situations. The Sims is the modern culmination of the evolution of storytelling - it's a place where people can live out their issues and share their growing pains virtually.

The Sims Life Stories Exhibition is a world first project and has been created following unprecedented access into the world of teen magazines. The exhibition will be split into five broad themes and will compare and contrast the advice, the fashion, the people and the issues faced by teenagers through the decades. The real topics of discussion and debate that have graced common rooms, park benches and bedrooms throughout the UK for the last few decades will be presented to the public this March.

Exploring the content that informed the tears, the arguments, the looks and the parties, The Sims Life Stories Exhibition will explore and celebrate some of the iconic art and storylines that gave us all advice over and above what we learned behind the bike sheds.

The subjects explored are:

1. Friendship - Dealing with jealousy and arguing

'Will Lisa and Sarah survive the New Years Party from Hell' Blue Jeans, 1991

2. Love - Exploring everything from boyfriends to broken hearts via flirting and cheating

'Maybe I shouldn't have done that Ginny''It takes two to make a kiss'

3. Appearance / Fashion- dressing up, weight loss and gain and general self esteem

'Fit for nothing - is exercise the answer to getting a date' Blue Jeans, 1990

4. School to Jobs - Growing up and taking on responsibility

'Since I'd left school, I hadn't been able to get a job. I'd spent more time in the job centre than my home' Patches, 1982

5. Family - sibling rivalry and parents

'Having left the orphanage under a care order because of a fight I'd been in, I was living with foster parentsbut I just didn't fit in. In a temper I'd even smashed up Mrs Grant's favourite flower bed' Patches, 1982

The art of teen advice has evolved through the decades and the exhibition will give a unique insight into wider social awareness around the identity, image, aspirations and social constructs as teen life has grown.

The Sims Life Stories Exhibition will culminate in exploring how dilemmas are resolved in the virtual era following the romantic plot and issues faced by Riley Harlow, star of the new game The Sims Life Stories, as she moves through each of the exhibition's themes. Visitors to the exhibition will be able to trial what they have learned from the exhibition on Riley via laptops and see whether they have more of a sober 1950s outlook, wild 1980s viewpoint or liberated Noughties approach.

Exhibition Details:

Name: The Sims Life Stories Exhibition

Venue: Proud Galleries, 5 Buckingham Street, London, WC2N 6BP

Dates: 1st March - 14th March 2007

Private View: 28th February 2007

Opening Times: 11am - 6pm

Admission: Free

Notes to Editors:

For further information / images please contact the EA Sims Press Office on 020 7553 3333:

Judy Ingber: judy.ingber@shinecom.com

Jo Bartlett: jo.bartlett@shinecom.com

Jenny Mathieson: jenny.mathieson@shinecom.com

For more information about the PC game The Sims Life Stories, go to www.thesimsstories.co.uk

About The Sims Life Stories

The Sims Life Stories is the first release in an all-new product line called The Sims Stories. Play through all the great moments of your Sim's life in this easy-to-play, laptop-friendly version of The Sims. Also Coming Soon to The Sims Stories Line: The Sims Pet Stories invites your Sims to care for and train loveable but unpredictable pets, and in The Sims Castaway Stories you help your Sims make a new life in an unexplored deserted island paradise. All releases in The Sims Stories line offer two fun ways to play, directed Story mode and open-ended Classic mode, and are designed with laptop-friendly controls that let you play even when you're on the go! For more information check out www.TheSimsStories.co.uk

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.