EA Sports signs Lewis Hamilton

Britain's Formula One rookie Lewis Hamilton, who almost won the championship with McLaren in his debut season this year, has been snapped up to front a new videogame title by EA Sports.

That's according to a report in UK tabloid The Sun, which reports the deal as worth an estimated GBP 5 million to Hamilton.

There is currently no indication that EA's investment will result in a specific F1 title however, as Sony currently holds the FIA license for its long-standing racing series, although the report does cite "Xbox and PlayStations" as the platforms.