EA SIGNS NATASHA BEDINGFIELD FOR CAMEO ROLE IN FROM RUSSIA WITH LOVE VIDEO GAME
British Pop Star to feature in Classic James Bond Role
CHERTSEY, UK, 4th August 2005 - Electronic Arts (NASDAQ: ERTS), has signed the UK pop sensation Natasha Bedingfield to make a cameo appearance in the highly anticipated From Russia With LoveTM, due for worldwide release in Autumn 2005. This is EA's newest addition to the widely successful James Bond video game franchise.
Bedingfield will lend her voice and likeness to the character Elizabeth Stark, daughter of England's Prime Minister. In the game Miss Stark is kidnapped and must be rescued by James Bond. Bedingfield will appear alongside Sir Sean Connery, who is reprising his role as the dapper secret agent 007 in the game.
"I am thrilled to be featured alongside Sean Connery in the game version of one of my favorite Bond films," said Bedingfield. "It's not every day you get to become a Bond Girl so this is a great honour."
"The game is set in the original 60's Bond era featuring movie based missions as well as original action-intensive sequences, a broad and deep variety of gameplay and fully integrated vehicles," said Jon Rissik, Senior Marketing Director EA Europe. "Natasha Bedingfield is an exceptional British talent and was a natural choice for this part."
Officially licensed by MGM Interactive, a unit of Metro-Goldwyn-Mayer Studios Inc., From Russia With Love is being developed by EA's Redwood Shores, California Studio and is scheduled to ship this Autumn on the PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft, and the NINTENDO GAMECUBETM.
This game has not yet been rated by PEGI. More information on From Russia With Love can be found on the official game site www.electronicarts.co.uk/bond
About Electronic Arts
Electronic Arts (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2005, EA posted revenues of $3.1 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at http://www.electronicarts.co.uk/press.
About MGM Interactive
MGM Interactive, a unit of Metro-Goldwyn-Mayer Studios Inc., manages business development and production of interactive products for a variety of multimedia platforms, as well as talent and developer relationships. For more information, visit www.mgm.com.
About EON Productions/Danjaq, LLC
EON Productions/Danjaq, LLC is owned by the Broccoli family and has produced twenty James Bond films since 1962. The Bond films make up the most successful franchise in film history and include the recent blockbuster films, GOLDENEYE, TOMORROW NEVER DIES, THE WORLD IS NOT ENOUGH, and DIE ANOTHER DAY produced by Michael G. Wilson and Barbara Broccoli. EON Productions and Danjaq, LLC are affiliate companies and control all worldwide merchandising of the James Bond franchise.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. JAMES BOND, 007, James Bond Gun, and Iris Logos and all other James Bond related trademarks TM Danjaq, LLC. James Bond, 007, James Bond Gun and Iris Logos and all other James Bond related properties ® 1962-2005 Danjaq, LLC, and United Artists Corporation. From Russia With Love is a trademark of Danjaq, LLC, and United Artists Corporation. ALL RIGHTS RESERVED. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft and Xbox are either trademarks or registered trademarks of Microsoft Corporation in the U.S. and/or other countries and are used under license from Microsoft. NINTENDO GAMECUBE is a trademark of Nintendo. All other trademarks are the property of their respective owners.