EA Mobile line-up

LONDON – October 21, 2008 – EA Mobile™, a division of Electronic Arts Inc (NASDAQ:ERTS), today announced its autumn mobile games lineup for Europe, featuring top sporting titles and action packed racers to brighten up those long dark nights. Kicking off the new lineup is EA SPORTSTM FIFA 09, the most authentic football experience EA Mobile has ever delivered, while new additions to popular EA franchise Tiger Woods PGA TOUR® 09 provide a brand new dimension to mobile gaming through exclusive downloadable content. Further new titles such as Need For SpeedTM Undercover and the return of retro classic California Games X ensure that there is something to suit every sports fan.

"With the launch of these new titles, EA Mobile is continuing with its commitment to bring the biggest brands in sports action and racing to the mobile platform," said Tim Harrison, European Marketing Director, EA Mobile. "Using simplified control systems and incorporating new in-game features specifically for mobile, we are making some of EA's most popular sports and racing titles fully accessible to new audiences who can enjoy them wherever they go."

In addition to EA SPORTS FIFA 09, Tiger Woods PGA TOUR 09, Need For Speed Undercover and California Games X, EA Mobile is releasing DAKAR™ Rally 2009 and Crash Car Mania. In DAKAR Rally 2009 players can blaze a trail across South America, following the official 2009 race route, while in Crash Car Mania, players take on death defying leaps, stunts and challenges to satisfy the crowd and earn big points.

EA SPORTS FIFA 09

Featuring over 100 licensed teams and top footballing talent such as Wayne Rooney, Petr Cech and Frank Ribbery, EA SPORTS FIFA 09 is the biggest and best ever edition of the world's number one football game franchise. New features for EA SPORTS FIFA 09 include a realistic Man of The Match system and Challenge Mode where you can earn rewards to help you win the league by boosting player performance, eliminating red cards, healing injured players, or increasing player stamina. Thanks to a simple and addictive one button control system, fluid action and realistic player AI, FIFA 09 is the most accessible football experience ever created for the mobile platform.

Tiger Woods PGA TOUR® 2009

Tiger Woods PGA TOUR® 09 features all new courses, golfers and game modes to challenge even the best virtual golfer. Take on the best PGA Tour® courses from around the globe including Bay Hill and Wentworth in a bid to become number one. Tiger Woods PGA TOUR 09 also features six downloadable golf courses and a host of downloadable PGA Pros to further enrich your mobile golfing experience.

Need For Speed Undercover

Need for Speed Undercover is the latest title in the world’s biggest selling racing series of all time, combining the thrill of speed, danger, cops and open world chases with racing that is more accessible than ever before. Wrapped in an on-the-edge-of-your-seat live action storyline, Need for Speed Undercover on mobile features up to eight fully tunable cars including the Porsche 911 and Nissan GT-R and multiple race types including Circuit, Sprint, Speed Camera, Highway Battle and Bounty and the chance to tangle with the police as you attempt to outrun or total their cruisers. In-game driving dynamics allow you to avoid traffic at busy junctions in slow motion mode, earn points for stylish drifting or slipstream to overtake the competition.

California Games X

Pull off crazy tricks and rack up as many points as possible in a wide range of extreme events. The latest edition of this classic retro hit is a must have game for all retro fans and anyone looking for some fun in the sun Californian style. California Games X features seven extreme sports including BMX, Half pipe, Breakdancing, Surfing, Skating, Rock Climbing and Sky Surfing. Simple one button gameplay and stunning colourful locations across California help bring a bit of sunshine back to those long autumn nights.

DAKAR Rally 2009

As the official game of the 2009 event, DAKAR Rally 2009 lets you race through Buenos Aries, Santa Rosa, La Rioja and more, blazing a trail over the new 6000km of point-to-point racing course that stretches across South America. In Championship Mode, you must navigate your way through nine tough stages, racing other competitors across varied terrain including mud, tarmac and sand to claim the trophy. Alternatively, you can select Time Attack mode and pit your wits against the clock and your friends to post the fastest times possible.

Crash Car Mania

In Crash Car Mania, you must take on death defying stunt challenges in order to satisfy the crowd in the great arena of destruction. Choose from multiple different cars and use your driving skills to pull massive airs, score high and earn big bucks in this new level of bone breaking action. Just remember, the bigger you go, the more you earn!

EA SPORTS FIFA 09, Tiger Woods PGA Tour 2009, Need For Speed Undercover, California Games X, Dakar Rally 2009 and Crash Car Mania are available from major operators across Europe throughout October and November. For more information on availability, please visit www.eamobile.com.

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About EA Mobile

EA Mobile™, a division of EA’s Casual Entertainment Label, is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, EA SPORTS FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod®. For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA Mobile, EA SPORTS, EA SPORTS Freestyle, Need for Speed and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the United States and / or other countries. All other trademarks are the property of their respective owners.