EA MOBILE LAUNCHES NEED FOR SPEED PROSTREET
Popular Racing Franchise Drifts onto Mobile Phones this Fall
LOS ANGELES - Oct. 15, 2007 - The thrilling high-RPM franchise explodes out of the underground and on to the world stage with Need For Speed ProStreet. Electronic Arts Inc. (NASDAQ: ERTS) today announced that Need for Speed ProStreet for mobile will make its way onto mobiles across Europe on October 26th and across North America on October 30th . Specifically designed for mobile handsets, the game lets anyone with a cell phone experience the excitement of being firmly in the driver's seat. For the first time ever, purchasers of the mobile title will also uncover rewards during game play that will help them succeed in the console version of Need for Speed: ProStreet.
With Need for Speed Pro Street, players hit iconic street racing locations and strap themselves into one of 16 licensed high performance cars. Racers can use nitrous boosts to burn rubber on as many as 11 intense road courses, and smoke eight other competitors as they go full throttle in a tricked-out car. Winners will earn cash to upgrade their car at the Tuner Shop or even get a new ride!
"We are very excited to release another great mobile version of this racing franchise that is so popular with our fans," said Travis Boatman, VP of Worldwide Studios at EA Mobile. "Need for Speed ProStreet delivers the adrenaline-fueled racing and drifting that you've come to expect from the Need For Speed franchise, while offering accessible gameplay and controls designed specifically for mobile phones."
Need for Speed ProStreet will become available for purchase and download from most major mobile operators in North America and Europe. For more information about Need for Speed ProStreet or to determine availability for your mobile phone, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press.
EA, EA SPORTS, EA SPORTS BIG and POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries