EA Launches Onto Xbox Live Arcade With Boom Boom Rocket

Redwood City, Calif., - 17th January 17, 2007 - Electronic Arts (NASDAQ: ERTS) today announced its launch onto Microsoft's Xbox Live® Arcade with Boom Boom Rocket. The game is a hypnotic rhythm music game conceived by EA's Pogo,com casual games design team and developed by Bizarre Creations, the developer who brought Project Gotham Racing® 3 to the Xbox 360, and fan-favourite Geometry Wars: Retro Evolved to Xbox Live Arcade. The game is scheduled to go live Spring 2007 and is EA's first title on Xbox Live Arcade.

In Boom Boom Rocket, players trigger rockets to the beat of the music while travelling through a 3D cityscape. The better the player times the explosions, the more spectacular the fireworks effects. The fireworks are choreographed to 10 original tracks created by Ian Livingstone. Players can play in single player mode or go head-to-head against a friend on the same console.

"As one of the worldwide leaders in game publishing, EA has long recognised the power of on-demand, online entertainment," said Chris Early, Product Unit Manager for Xbox Live Arcade and Microsoft Casual Games. "We're honoured that EA has chosen Xbox Live Arcade as the platform for their first-ever downloadable game for console game players and are excited to make Boom Boom Rocket available to the millions of Xbox Live Arcade players around the world."

"Boom Boom Rocket is an addictive and original challenge for all types of gamer, and we"re enjoying working with EA to create this unique Xbox Live Arcade experience", said Martyn Chudley, Managing Director of Bizarre Creations. "Our teams love both working and playing on Xbox Live Arcade, and we"re looking forward to releasing another innovative title on this platform with Boom Boom Rocket."

"This is a perfect time to bring such a unique and custom-built arcade game to Xbox Live Arcade gamers," said Chip Lange, EA Vice President. "We've crafted Boom Boom Rocket to offer an intensely fun entertainment experience for the thriving community of hard core and casual gamers alike on Xbox Live Arcade. It's only natural that our launch title comes from the Pogo team, given their remarkable success with casual games."

The game features three modes of gameplay: Normal, Speed and multiplayer head-to-head. Each song is choreographed into three skill levels to ensure that everyone can join in the fun. Successfully chain fireworks to fill the bonus meter and activate the psychedelic bonus mode for extra points.

Players can unlock new firework designs by mastering each music track. You can also utilis e the connected online element and see how their scores compare with other players on the Boom Boom Rocket leaderboard.

About Bizarre Creations

Bizarre Creations is an independent developer, based in Liverpool, UK. Established in 1994, the company is famed for such high profile franchises as Formula 1, Fur Fighters and Project Gotham Racing. Bizarre prides itself on providing high-quality next-generation gaming experiences that excel in gameplay, graphics, audio and technology. Find them on the web at www.bizarreonline.net or www.bizarrecreations.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world"s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. For more information about Pogo visit www.pogo.com.EA"s homepage and online game site is www.ea.com. More information about EA"s products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, POGO.com and Boom Boom Rocket are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Microsoft, Xbox, Xbox Live and Xbox 360 are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries used with permission. All other trademarks are the property of their respective owners.