EA CELEBRATES ARRIVAL OF THE PLAYSTATION 3 TO EUROPE AND OTHER PAL TERRITORIES
Six EA and EA SPORTS™ titles available in stores tomorrow
GENEVA, Switzerland - March 22, 2007 - Electronic Arts (NASDAQ: ERTS) the world's leading interactive entertainment software company, is ready for the PLAYSTATION®3 computer entertainment system as it arrives tomorrow in Europe and other PAL territories. Six EA titles are available in stores for consumers tomorrow, including the all new DEF JAM: ICON and NBA STREET Homecourt along with consumer favourites EA SPORTS Fight Night Round 3, Need for Speed Carbon, Tiger Woods PGA TOUR® 07 and The Godfather® The Don's Edition.
These titles usher in a world of next generation gaming experiences on the new console. Each of these stunning high definition games takes advantage of the advanced power of the CELL processor and the motion-sensitive SIXAXIS controller. Over the coming year, EA will add more than 20 titles to its PLAYSTATION 3 portfolio with titles such as Burnout 5, Harry Potter and the Order of the Phoenix, SKATE and Army of Two.
"With the arrival of the PLAYSTATION 3 in Europe and other PAL territories, the industry is turning the corner to the next generation of interactive entertainment. From this point forward, it's all about amazing our customers with the best, all-new and innovative gaming experiences," said Gerhard Florin, Executive Vice President and General Manager for International Publishing, EA.
From 23 March, gamers and those about to become one can find these six games for the PLAYSTATION 3 in stores:
EA
DEF JAM: ICON:
In collaboration with urban lifestyle powerhouse Def Jam Interactive, EA Chicago-the team behind the critically acclaimed EA SPORTS Fight Night series-is integrating hip hop culture and gaming like never before. With the hottest music seamlessly infused into the world around you, the game's environments pulsate, crumble, and explode to life with every bone-jarring beat. Time your attacks to the driving bass and use falling debris and exposed environmental hazards to pound your rivals.
Featuring an all-new single-player story, the game takes you deep into the life of a high-rolling hip hop mogul to build a record label, discover new superstars, and become a hip hop icon.
Infusing hip-hop music, culture and lifestyle into the gameplay, EA Chicago and Def Jam Interactive continue to push the boundaries of game development bringing unique and innovative content to the next generation of gaming, changing the way fighting games are played.
The Godfather® The Don's Edition:
The authentic The Godfather experience reaches a new level on the PLAYSTATION 3 computer entertainment system with much more content than the current gen version of the game, including new hits, compounds, families, hubs, mini-games, and more.
After a life of small-time crime you've been accepted into America's most powerful criminal organization-the Corleone Family. Now it's up to you to carry out orders, earn respect, rise through the ranks, and make New York City your own. Choose your path in the world of The Godfather in this game custom-built for next gen systems with new content, improved gameplay, upgraded graphics, motion-sensing controls, and more. Take on a variety of action-packed missions, including mob hits, bank heists, and extortion, plus all-new missions and contract hits, in a fully living New York City. Play your cards right and you could become the next, and most powerful, Don.
Need for Speed Carbon:
Need for Speed Carbon and the PLAYSTATION 3 introduce the world to a whole new way to play Need for Speed. The battle for Palmont City starts in the streets, but is ultimately won in the canyons as Need for Speed Carbon immerses you in the world's most dangerous and adrenaline-filled forms of street racing. The combination of the classic Need for Speed controls with the new, unique motion sensitive controller of the PLAYSTATION 3 takes the gameplay to a level previously not possible. The player will instantly recognize and feel the physics differences between the 50 plus Muscle, Exotic, and Tuner cars as they use their crew to win Canyon races, customize their cars using Autosculpt and battle to take control of the streets of Palmont. EA is leveraging the high capacity and throughput of the Blu-ray disk to store and stream our highly complex world; something that was becoming increasingly difficult to do on other forms of media. For more information about the game, please visit http://www.needforspeedcarbon.com
EA SPORTS
NBA STREET Homecourt:
NBA STREET Homecourt features amazing visuals and innovative gameplay. The all-new Trick Remixer lets you take control of your player's rhythm by mixing quick tricks with elaborate moves, all with the simplicity of two trick buttons. Perform crossovers with an instantaneous response and string together the perfect blend of combinations to take over any game. Take your game to new heights with new flight controls and leap off the shoulders of a teammate for the leap off dunk, or pull off the ultimate double dunk to beat your opponent and electrify the crowd.
The game features the NBA's biggest stars rendered with meticulous detail, and, for the first time ever in a videogame, six Women's National Basketball Association stars. Go from an unknown talent to a playground legend and put your home court on the map by dominating courts from coast to coast. It's your turn to take on the NBA's best and walk away a hero.
EA SPORTS Fight Night Round 3:
The king of the virtual ring is back! Garnering high marks from gaming critics including receiving the first perfect score in Official Xbox Magazine for the Xbox 360 version, EA SPORTS Fight Night Round 3 will launch for PLAYSTATION 3 computer entertainment system with new exclusive features. Knocking out the competition, EA SPORTS Fight Night Round 3 brings the most intense boxing videogame experience to the virtual ring. Featuring exclusive content including a comprehensive ESPN Integration package, film quality graphics and a new first person mode called Get in the Ring, the PLAYSTATION 3 version continues to innovate on the hit franchise. Get in the Ring mode allows gamers to experience the fight through the eyes of the boxer. This is the closest a gamer will ever come to getting into the ring and trading blows with the greatest boxers of all time like Oscar De La Hoya, Muhammad Ali and many others. For the first time ever, gamers will truly experience the sensation of the sport with visual and audio effects like ear ringing, restricted vision, flashes of bright light, colour shifts and blur effects that simulate the sense and feeling of getting punched. Imagine trying to recover from Ali's lighting fast jabs when you can barely make out his glove through a blinding barrage of flashes and blur.
Furthermore, the boxers are more lifelike than ever with everything from the boxer's sweat and skin to the appearance of their muscles and veins all adding to the realistic gameplay experience.
Tapping into the power of the PLAYTSTATION 3, the EA Canada development team has come up with new ways to make the boxers look more photo realistic than ever before!
Tiger Woods PGA TOUR® 07:
Tiger Woods PGA TOUR 07 features the thrills of championship Sunday and the most realistic looking golfers in a video game. By using revolutionary Universal Facial Capture or U-CAP technology, world class golfers like Tiger Woods, Chris DiMarco, Mike Weir, Colin Montgomerie, and Luke Donald have the same reactions, emotions and characteristics in the game as they do out on the PGA TOUR. The game includes 12 championship courses and an all new practice facility where gamers will develop their drive, chip shots, and putting skills before heading out on the PGA TOUR. Gamers will enjoy the new SIXAXIS motion sensing system controller allowing a greater degree of ball spin direction and speed control. Simply tilt the controller in the direction you wish the ball to spin, the longer the tilt in the direction, the faster the ball will turn for more action on the course and around the green. The game's official website is http://www.easports.com/tigerwoods07
Tiger Woods PGA TOUR® 07, NBA STREET Homecourt, Need for Speed Carbon are rated 3+ by PEGI. EA SPORTS Fight Night Round 3 is rated 16+ by PEGI; DEF JAM: ICON 18+ and The Godfather® The Don's Edition has a rating of 18+ by PEGI, the BBFC and USK.
To download screenshots from any of these games, please visit info.ea.com. For broadcast quality gameplay Broll of these and other EA next gen titles, please visit www.thenewsmarket.com/ea
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Need for Speed, Burnout, Army of Two and AutoSculpt, are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. Def Jam®, Def Jam Icon, and all associated trademarks and logos are used under license from DJR Holdings, LLC and Simcoh, LLC. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual properties of NBA Properties, Inc. Muhammad Ali provided courtesy of G.O.A.T., Inc. The mark 'TIGERWOODS' and the TW Logo are trademarks of ETW Corp. and may not be used, in whole or in part, without the prior written consent of ETW Corp. The name, likeness and other attributes of Tiger Woods reproduced on this product are trademarks, copyrighted designs and/or other forms of intellectual property that are the exclusive property of ETW Corp. or Tiger Woods and may not be used, in whole or in part, without the prior written consent of ETW Corp. or Tiger Woods. ® and ® Paramount Pictures. All rights reserved. HARRY POTTER characters, names and related indicia are trademarks of and ® Warner Bros. Entertainment Inc. Harry Potter Publishing Rights ® JKR.
"PLAYSTATION" is a registered trademark and SIXAXIS is a trademark of Sony Computer Entertainment Inc. All other trademarks are the property of their respective owners.