EA AND WARNER BROS. DIGITAL DISTRIBUTION CELEBRATE THE RELEASE OF THE HARRY POTTER MASTERING MAGIC GAME EXCLUSIVELY FOR MOBILE PHONES
EA Mobile and Warner Bros. Digital Distribution Bring Players into the Hogwarts School of Witchcraft and Wizardry to Cast Charms, Create Potions and Master Herbology
Chertsey, UK, - December 13, 2007 - Electronic Arts Inc., (NASDAQ: ERTS) and Warner Bros. Digital Distribution today announced the forthcoming release of the Harry Potter Mastering Magic mobile game. This brand new game, published by EA Mobile, will appeal to Harry Potter fans everywhere, as they have the chance to experience the magical world of Hogwarts on the go this holiday season in Europe and in North America from January 2008.
Set against the backdrop of Harry Potter's fifth year of study at Hogwarts, the Harry Potter Mastering Magic mobile game allows players to enter the world of wizardry and experience the magic of the school. Playing as Harry, Ron or Hermione, players attend classes to learn Herbology, Charms, Astronomy, Potions and more, striving to earn O.W.L. grades and win the coveted Studious Success Cup. Players can practice classes and complete exams, while tracking their progress and perfecting their wizarding skills.
"We designed Harry Potter Mastering Magic specifically for mobile to bring a unique Harry Potter game experience to millions of Potter fans who are looking for that Hogwarts fix on the go," said Travis Boatman, vice president worldwide studios at EA Mobile. "We worked very hard to create a challenging and enjoyable game set within the visually rich Harry Potter universe. The game also serves as a great first mobile game experience for those who haven't tried one before."
"Following up on the success of Harry Potter and the Order of the Phoenix mobile game, we are excited to bring a new and unique Harry Potter experience to the platform," said Anthony Campagna, Director, Wireless Business Development, Warner Bros. Digital Distribution. "The scope of the franchise and our relationship with EA allows us to create new Harry Potter experiences for our loyal fans".
Harry Potter Mastering Magic is developed at EA Mobile's Romanian Studio and produced by EA Mobile's UK Studio. The mobile game is available now for purchase and play from major wireless carriers in Europe and is rolling out worldwide in the coming weeks.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.
About Warner Bros. Digital Distribution (WBDD)
Warner Bros. Digital Distribution (WBDD) is a leader in the distribution of digital content through pioneering deals with emerging platforms and the digital businesses of traditional clients. WBDD represents the largest film and television library worldwide and is responsible for the global distribution of this library through Electronic Sell-Through and Transactional Video On Demand. WBDD also distributes and licenses theatrical content across Wireless and Online channels.