EA and 10TACLE STUDIOS sign European distribution agreement for Boulder Dash-ROCKS!

Darmstadt/Geneva, September 3rd 2007 - Electronic Arts Inc. (NASDAQ: ERTS) and 10TACLE STUDIOS AG announced they have signed a distribution agreement to release Boulder Dash®-Rocks! across Europe this holiday. The modern remake of this cult classic is currently in development at 10TACLE STUDIOS MOBILE in Duisburg for the Nintendo DS and PSP® (PlayStation® Portable) system. Through the agreement, Electronic Arts will distribute the title across Europe and 10TACLE STUDIOS AG will be responsible for marketing and PR activities.

Jörg Rohrer, Business Development Director at Electronic Arts Germany on the new edition of the famous diamond hunt, "We are incredibly pleased with the new approach the 10TACLE STUDIOS has taken on the classic Boulder Dash® brand. The game has been immensely popular throughout the years and offers an enormous amount of variety for a fun, casual digital gaming experience."

10TACLE STUDIOS AG Marketing & Sales Director, Frank Holz said, "With Boulder Dash-ROCKS! we are continuing our thoroughly positive partnership with Electronic Arts in Europe. We are extremely pleased with the seal of quality this cooperation represents for us and are looking forward to a successful holiday season release."

This tricky puzzle and dexterity game made its debut in the early 80s and continues to fascinate its large fan base making it a classic in the history of interactive entertainment. Now Boulder Dash® is back with a hot new look to take the Nintendo DS and the Sony PSP platforms by storm. The hit game principle remains unchanged: players have to collect sparkling diamonds while avoiding numerous traps and beating opponents to reach them.

In addition to the classic single-player mode taking players through different game worlds, Boulder Dash-ROCKS! now offers a new multi-player mode and three additional play modes, as well as two new game modes custom designed for the different platforms, modes never seen before in a Boulder Dash game.

About 10TACLE STUDIOS AG:

Listed in the General Standard of the Frankfurt Stock Exchange, 10TACLE STUDIOS AG (WKN: TACL10, ISIN DE000TACL107) is one of Europe's leading independent developers and producers of high-end computer and video games. 10TACLE STUDIOS AG produces top-quality products that meet international development standards, and its product portfolio covers all relevant, high-growth segments in the games market. Currently, around 440 employees work for the Company at its headquarters in Darmstadt and the development sites in Hanover, Duisburg, London, Charleroi, Bratislava, Budapest and Singapore. 10TACLE STUDIOS AG's revenue increased in the first six month of 2007 to 19.4 million EUR (first six months 2006: 12.71 million EUR). During the same period, EBIT increased sharply to 3.37 million EUR (previous year: 2.3 million EUR).

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS, EA, EA SPORTS BIG and POGO. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.electronicarts.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.electronicarts.co.uk/press

About First Star Software, Inc.:

Founded in 1982, First Star Software develops, licenses and publishes games across all platforms including cell-phones, hand-held devices, home computers and next generation consoles. A privately held corporation, First Star's titles are distributed extensively worldwide. For more information please visit http://www.firststarsoftware.com or contact: Dianne Press diannepress@firststarsoftware.com 914.238.3073

About 10TACLE STUDIOS MOBILE GmbH:

Based in Duisburg, Germany 10TACLE STUDIOS MOBILE GmbH, a subsidiary of 10TACLE STUDIOS AG, was founded in 2006 to supply the growing market for mobile entertainment media. The development studio ports 10TACLE STUDIOS AG house brands onto portable video game systems such as the Sony PlayStation® Portable and Nintendo DS, develops their own concepts and brands and works on co-published titles such as "Boulder Dash - Rocks!". 10TACLE STUDIOS MOBILE GmbH currently employs a staff of 26 under the management of Alexandra Gerb.

EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. NINTENDO DS IS A TRADEMARK OF NINTENDO. "PlayStation" and "PSP" are registered trademarks of Sony Computer Entertainment Inc.

Boulder Dash®-ROCKS! Published by 10TACLE GROUP. Co-Published by FIRST STAR SOFTWARE, INC. BOULDER DASH, FIRST STAR SOFTWARE, INC. and its logo are registered trademarks of First Star Software, Inc. The names Rockford and Crystal are trademarks of First Star Software, Inc. Boulder Dash ® 1984, 2007 FIRST STAR SOFTWARE, INC. All rights reserved. Boulder Dash-ROCKS! was created and developed by 10TACLE MOBILE GmbH with FIRST STAR SOFTWARE, INC. Audio visual material, certain proprietary software and new and distinctive game and character art of Boulder Dash-ROCKS! are trademarks of and ® 2007 10TACLE GROUP and Asia Games & Media Private Equity Fund.

All other trademarks are the property of their respective owners.