Dubai World Game Expo

Dubai, United Arab Emirates - October 24, 2008 – Today, the organizer of Dubai World Game Expo (DWGE) announced that Albert Marshall, Legal and Business Affairs Manager - Sony Computer Entertainment Europe (SCEE) will deliver speech at Game Anti-piracy Session along with Scott Butler, CEO - Arabian Anti-piracy Alliance (AAA) during the Dubai World Game Summit 2008 to be held at Dubai International Convention & Exhibition Centre in United Arab Emirates from 28 – 30 October, 2008

The Arabian Anti-Piracy Alliance (AAA) evolved from the comprehensive anti-piracy program that was established by the Motion Picture Association in 1996. The staff of the AAA under the MPA operation drastically reduced levels of piracy by emplacing an aggressive campaign. The program seized over 2 million CDs and cassettes, concluded over 500 raids against pirates and their duplication sites, and imprisoned over 15 copyright offenders. The program reinforced its vigilant actions with awareness campaigns to the consumers through all media (television, newspapers and radio), liaising with the authorities for stronger copyright and trademark enforcement (with the applicable Governments and US Embassies), and conducting training seminars to promote effective copyright and trademark enforcement. In summary the staff of the AAA has trained over 500 enforcement authorities on how to effectively enforce the copyright law and have established excellent rapport with all levels of the Government, international anti-piracy organizations and US State Department.

The AAA has established full time operations in UAE, Saudi Arabia and Kuwait. Each country is managed by retired Command Police Officers who have taken their cumulative 100 years of enforcement experiences against hard core crime (homicide, narcotics, theft,..) within their respective countries and are applying it to copyright and trademark infringements. The Operation Managers of each country have been nominated to their positions within AAA by the leadership of their respective countries and combined with their extensive network that has been cultivated over the years, facilitates effective enforcement of the law. The AAA basis its comprehensive results orientated program on the following core functions.

Dubai World Game Expo (DWGE) / Dubai World Game Summit (DWGS)

DWGE is organized by INDEX Conferences & Exhibitions Organisation Est. under the Patronage of HH Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, Chairman of Dubai Culture and the Arts Authority. DWGE is the computer game’s gateway of MENA region and it is home of interactive gaming. The exhibition halls will be open for trade visitors from 10:00 to noon on 28th and 29th October. For public the exhibition halls are open from 29th and 30th October, 2008. The DWGE will also highlight the Dubai World Game Summit (DWGE), presented by Nokia as the Platinum Sponsor. Attendees will witness the unveiling of latest in the game industry and the vast business opportunities for the MENA region. www.gameexpo.ae / www.gameexpo.ae/specialEvents.php

ABOUT the Organizer

INDEX Conferences & Exhibitions Organisation Est.

Established in January 1991 as a 100% UAE national company, INDEX specializes in organizing international, national and regional medical, scientific and trade conferences and exhibitions. INDEX Conferences and Exhibitions Org. also shares a working joint venture with recognized government associations and offers the best of all services with a dedicated and professional team.

Contact for Media

Nada Saaydeh

INDEX Media

Tel: +971 4 362 4717

E-mail : nada.saaydeh@index.ae