Dubai World Game Expo 2009

Dubai, United Arab Emirates – 14 October, 2009 – The Arabic digital game industry has received a welcome boost with the news that this year’s Dubai World Game Summit (DWGS) will be sponsored by twofour54, the regional centre of excellence for Arabic content creation in the media and entertainment industry.

Taking place at the Dubai International and Convention Centre on the 27th and 29th October the Dubai World Game Summit is being held in conjunction with the Dubai World Game Expo organized by INDEX Conferences and Exhibitions (a member of INDEX Holding). The summit will be the largest annual gathering of professional game developers, publishers and media, focusing on learning, inspiration, and networking in the MENA region.

“We are extremely pleased with twofour54’s decision to sponsor the 2009 Dubai World Game Summit,” said Anas Al Madani, Vice President, INDEX Holding. “The summit is aimed at promoting and supporting the Middle East’s rapidly growing digital and gaming industry and will bring together some the world’s most famous speakers.”

The DWGS will address the local game developments and business opportunities in emerging markets across the Middle East, covering online games, mobile games and console games, design, audio, visual arts, animation and education.

The summit will bring together the digital game industry opinion leaders such as Anvi Yerli and Sean Tracy of Crytek Gmbh, John Cash of Blizzard Entertainment, Grayson Edge of Epic Games, Sten Selander of Nordic Games, and Paul Holman of Sony Computer Entertainment Europe.

Ahmed Metwally of Timeline Interactive, Ahmed Jadallah of Vertex Studio, Nour Khrais of Maysalward, Yasir Agha of Joybox, Steve Tsao of Tahadi Games, Nick Bryant of MBC Group, Behrouz Minaei from the Computer Game National Institute of Tehran and Behrouz Minaei of Fanafzar will also speak at the summit.

Wayne Borg, COO, twofour54 said: “twofour54’s sponsorship of Dubai World Game Summit reinforces our commitment to support the development of a sustainable Arab media and entertainment content creation industry. Gaming is a very important sector in the Arab world given the tremendous opportunity the region’s demographics presents. Events such as these, which bring together some of the World’s leading games developers are important as they provide impetus to the region’s aspiring games producers.”

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About Dubai World Game Summit

2nd Dubai World Game Summit presented by twofour54 is the largest annual gathering of professional game developers, publishers, investors, media, focusing on learning, inspiration, and networking. The DWGS will spotlight the local and regional game developments and business opportunities in emerging market in the Middle East. The focus of the summit will be digital games development in the MENA region including online games, mobile games, console games, game design, business and management, education and visual arts. Official Website: www.gameexpo.ae

For further media information please contact:

Reggie Alcala

INDEX Conferences & Exhibitions Organisation Est.

Tel: +9714 3624717

Fax: +9714 3624718

Mobile: +97150 2172624

Email: reginald.alcala@index.ae

P.O.Box: 13636 Dubai, UAE

Block B, Office 203, 2nd Floor,

Dubai Health Care City

For further media information related to twofour54 please contact:

Mariam Emneina

Hill & Knowlton Abu Dhabi

Mobile: +971 (0)50 711 6636

Email: mariam.emneina@hillandknowlton.com