Driverheaven.net conducts one of the most comprehensive Reader's Surveys in the history of enthusiast computing

Huntingdon, UK - Monday, 05 March 2007

For immediate release

In partnership with 'the largest graphics card and processor manufacturer in the world', Driverheaven.net has recently completed one of the most astounding and extensive Reader Surveys on a unique and hard-to-reach audience in the enthusiast computing industry.

Built up over 5 years, Driverheaven.net now boasts 1.4 million niche and targeted visitors per month. Driverheaven.net - up until recent months, has remained a private playground of 'underground' tech and gaming enthusiasts.

Richard Huddy, Worldwide Developer Relations Manager, AMD Graphics Products Group, remarked, "For AMD (NYSE: AMD), the Driver Heaven website is one of the most influential gaming and enthusiast authorities available. Their readers are now widely recognised as 'extremely hardcore', very opinionated, experts in their field and the very earliest adopters!"

The survey was completed by a staggering 5,500 of Driver Heaven's audience. Huddy continued, "The basis of the survey was to better identify the overall behaviour patterns of Driver Heaven's core audience, and importantly, their influence over the rest of the gaming and enthusiast market. Although up against a notoriously hard-to-reach demographic, we managed to undertake one of the most comprehensive reader surveys of the gaming and enthusiast's industry to date".

The survey produced some bewildering results, confirming many speculations existing in the market. Richard Yu, Head of Advertising Sales, Driver Heaven commented, "It has never been made so clear that Driver Heaven attracts a hard-to-reach audience, 90% of readers watch less than 12 hours of TV per week, 75% rarely read a newspaper, 61% rarely listen to the radio and 64% rarely purchase computer magazines".

"The niche readership consists of the type of people who will spend an average 28 hours playing games per week, £1000 on hardware over the next 12 months and will buy over 20 games in a year" he added, "And what's more, these guys are influential. 67% work in IT related jobs, 37% in senior management and 44% earning over £30k per annum."

James Reed, Managing Director, Driver Heaven concluded, "It's fantastic to be involved with such an eye opening piece of research into what was virtually an untapped audience. Driver Heaven was established back in May 2002 as a site dedicated to gaming and tech enthusiasts, a community that are not easy to please. Therefore we have made every effort to introduce marketing campaigns in a way that involves our audience rather than typical in-your-face advertising".

~Ends~

Editorial Contact

James Dean

james@immacula.co.uk

+44 (0)1908 888 349

+44 (0)7968 772 536

Further statistics

Sample size 5,500

88% of our audience is male

44% of our users earn over £30k per annum

77% of our users claim to buy everything online

61% of our users said they either rarely or never listen to the radio

90% of our users said they watch less than 12 hours of TV per week

75% said they rarely or never read a daily newspaper

67% work in IT related Jobs

37% work in senior IT Management

48% own more than 3 computers

74% will spend over £1000 on hardware over the next 12 months

81% of our audience have a fast internet connection speed - faster than 2Mbit

49% paid over £1000 for their primary PC

94% of our users upgrade their PC's themselves

91% said they would upgrade in the next 12 months

53% said that over 75% of their IT spend is bought online

68% bank online

84% download music

87% spend an average of 28 hours per week gaming!

62% rarely or never purchase a computer magazine!

44% own an Xbox 360 - of those that don't, 79% said they were considering buying one within the next 6 months

28% will be purchasing a Nintendo Wii on launch

21% will be purchasing a PS3 on launch

54% have bought over 20 games in last 12 months

Driver Heaven mechanics

1.4 million unique users per month

~123,000 registered forum members

~75,000 Driver Cleaner downloads per month

~50,000 TuneXP downloads per month

~45,000 DH Mod Tool downloads per month

~45,000 poll votes per month

~30,000 forum posts per month

51% use Firefox web browser

98% would recommend Driver Heaven

~12 million page views per month

~54 million hits per month

94% Custom Built PC's

15% Primary Laptop Users

Average age 27 years old

For a full survey report please get in touch with the editorial contact above stating for what purpose the information is required.