Dress To Impress With Project Fashion
LONDON, ENGLAND, May 15, 2007 - Empire Interactive, a wholly owned subsidiary of Silverstar Holdings (NASDAQ: SSTR), today announced that it has signed Project Fashion for the PC.
This exciting fashion game lets you follow in the footsteps of your favourite fashion icons and discover a world of high style, beauty secrets and catwalk intrigue on your journey to becoming the ultimate fashion stylist.
To make your way in the world of fashion you'll enter the world's finest academy where you will learn all the skills you need to be a success! As the doors swing closed behind you, so starts an enthralling and griping adventure game that will take you through the highs and lows of the challenging fashion world - can you cut it? Attend classes in everything from design and make-up to hair-styling and jewellery creation. But what strange events are jeopardizing your stay here and the end-of-the-year gala? Who is sabotaging students work? With the help of your new friends unravel the mysteries of the Academy.
As you progress through the game completing your assignments and discovering the mysteries of the Adventure Mode, you will unlock fashion and style extras that you will be able to use in Free Mode. With direct access to the fashion workshops including Style, Make up, Jewelry, Photo shooting, Parade unleash your creativity and become your own fashion stylist.
Ian Higgins, CEO of Empire, commented, "Project Fashion is an innovative and fun title that sits nicely in Empire Interactive's growing portfolio of family friendly titles. This title will definitely appeal to the girls but is also sure to be a hit with all the family."
José Sanchis, CEO of Lexis Numérique declared: "We are very pleased to be starting this new relationship with Empire Interactive because they realise that girls are a large and growing audience within the gaming community." He added, "We really trust them to make Project Fashion a success in the UK."
Features
Two exciting game modes - Adventure Mode
- Free Play
Take part in fashion classes, including make-up, hair styling, jewellery design and more. Make sure you get the highest mark possible to progress to the next week and eventually the catwalk.
Dress and style your models, either following or setting the latest trends. With millions of combinations to choose from, every player can 'dress to impress
Design and choose everything from tops and skirts, to dresses and shoes, to handbags, hats and sunglasses.
Complete the look by making up your model; add lipstick, blusher and nail varnish before choosing the perfect hair style in keeping with your design.
Take your model into the photo studio and onto the catwalk, your mission is to capture her in all her glory, work the camera and get that front cover shot. And much more
About Lexis Numérique
With more than 2 million games sold around the world via prestigious partners that have included Ubisoft, DreamCatcher, Disney, Lexis Numérique is one of the top French independent developers.
Initially known for its best selling kid games including the Alexandra Ledermann series (which ranked #2 best selling PC game in France), Lexis Numérique is now concentrating on reaching a wider audience on both PC and consoles.
Lexis Numérique is currently developing Experience112, a real-time 3D adventure game based on surveillance video cameras and Total Racer, a very innovating racing game.
About Empire Interactive:
Empire Interactive is a leading publisher of interactive entertainment software that has been established for 18 years. Headquartered in the UK, Empire Interactive also has offices in the US, Germany, France and Spain. The company develops and publishes a varied range of titles for all current platforms in the US, Europe and Asia. Games such as Starsky & Hutch, Big Mutha Truckers, Ford Racing and FlatOut have all enjoyed success across the world. Its budget label, Xplosiv, is one of the fastest growing in Europe. Further information about Empire Interactive and its products can be found at www.empireinteractive.com
About Silverstar Holdings:
Silverstar Holdings Ltd. is a publicly traded company (NASDAQ: SSTR), focusing on acquiring controlling positions in high-growth retail-driven and fee-based electronic game businesses that stand to benefit from the economies of scale generated by the Internet and other technology-related platforms. It currently owns Empire Interactive PLC and Strategy First Inc. as well as a stake in Magnolia Broadband.
Strategy First Inc. is a leading developer and worldwide publisher of entertainment software for the PC. Magnolia Broadband is a fabless semiconductor company and innovator of radio frequency (RF) solutions for the cellular industry.
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties, including but not limited to risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties detailed in the company's filings with the Securities and Exchange Commission.
Contact:
Rob Lightbody
Tel: 020 8343 7337
Robert.lightbody@xplosiv.net