Dream Day True Love

NEW YORK & LONDON - December 3, 2010 - Video games have been inspired by books, movies, television shows and celebrities. I-play, Oberon Media's publishing division and the world's leading multi-platform casual games publisher, is taking an all new twist with a game based upon the true-life romance of game designer Cara Ely's grandparents, Bill and Helen.  The seventh installment in the wildly successful Dream Day series is now available for PC download and takes players on the romantic journey of a lifetime. From the war in the Pacific to Paris in the 1950's, players will experience an unforgettable romance as they plan the ultimate 70 ^th anniversary party.

To throw the perfect party, players will immerse themselves in Bill and Helen's amazing true love story. The couple met while Bill was on military leave in San Francisco and were engaged less than two weeks later. Though the courtship was brief, their love survived two years apart during WWII and they have been inseparable ever since! Using a vintage scrapbook to learn the couple's heartwarming history and help plan the party, their love story is brought to life by incorporating actual photographs, letters and other mementos spanning over 70 years.

"I don't think I can fully express how special this project is to me," said Cara Ely, game designer. "My grandparents are such wonderful people, and I've always thought their love story was amazing. I'm so thrilled to be able to share their story with fans of the Dream Day games, and hope it inspires them a little bit as well."

"The Dream Day franchise has always featured fictional couples and characters from the mind of Cara Ely. Understanding Bill and Helen's story and the impact it has had on Cara gives great and very personal insight into how she has approached the entire series," said Tony Leamer, VP of Marketing at I-play. "Cara and the team have created an incredible game experience around this wonderful story, beautifully representing both the Dream Day franchise as well as her grandparents' amazing legacy." 

Dream Day True Love marks an all-new chapter for the hit hidden object franchise that has generated more than 60 million downloads since 2007. The first three games followed couple Jenny and Robert, a fictional couple, as they got married, went on a honeymoon and moved into their first home together. The second three-game set followed couples through gorgeous destination weddings in Manhattan, Las Vegas and Italy, True Love embarks on an brand-new theme following real-life love stories that will appeal to both existing and new fans alike.  

For more information on the Dream Day series, please visit: http://www.dreamdaygames.com/

Dream Day True Love is now available at:

http://www.iplay.com/deluxe.aspx?code=119669383&refid=DD7_PR

View the trailer for Dream Day True Love here:

http://www.youtube.com/watch?v=9feeAfoONPc

Check out the Dream Day Games Facebook page

Follow I-play at Twitter.com/IplayGaming

About I-play

I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson, Nora Roberts, and legendary mystery author Agatha Christie, including the Causal Connect 2007 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede ^TM , Missile Command ^® , Asteroids ^TM , Monopoly ^® , Scrabble ^® , Boggle ^® , and Yahtzee ^TM . I-play is headquartered in New York City, with offices in Seattle, London, and Dunfermline, Scotland.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television and at retail. Oberon game solutions have been adopted by the world's leading digital and media companies, such as Microsoft, AT&T, Verizon, Yahoo!, Electronic Arts, Orange France and NHN. The Game Center combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

Contact

Oberon Media

Joseph LaSala

212.971.5653

joseph.lasala@oberon-media.com

Bender/Helper Impact

Chrissy Kelleher

212.689.6360

chrissy_kelleher@bhimpact.com