Double Fusion Surges Ahead In Europe With Two More Senior Appointments

SAN FRANCISCO - April 23rd 2007 - Following the recent appointment of Frank Sagnier as European Managing Director, Double Fusion has announced two more senior appointments to the European management team. Daniel Best, formerly Online Commercial Manager of The Independent joins as Sales Director Europe while David Miller, formerly Director of Brand Marketing of SEGA Europe, joins as Director of Business Development and Marketing Europe. In addition, the Double Fusion board has secured the services of industry heavyweight Itzik Ben Bassat.

David Miller joins Double Fusion following a highly successful career within the interactive entertainment industry having worked with some of the biggest companies in the sector including Electronic Arts, Capcom, Sega and Virgin.

"I'm thrilled at the prospect; working with the biggest global publishers, helping them to achieve their growth strategies through the success and creativity of this thriving new sector within the interactive entertainment world. It's a very exciting time to be involved in this market leading company," commented David Miller.

Daniel Best has been credited for turning www.independent.co.uk from being a loss making unit into the fastest growing business division at The Independent. Prior to The Independent Daniel was International Sales Manager at Discovery Channel where he played a significant part in the channels 200% increase in revenue. Daniel will work alongside Noam Korin, Double Fusion's Head of Sales for Europe.

"Double Fusion has a great story to tell the media world. The ability to deliver high quality audiences who are difficult to reach through traditional media outlets is one that many buyers will find irresistible. I'm excited by the prospect of taking this argument to the biggest brands in Europe," enthused Daniel Best.

"The experience and skill of both Daniel and David ensures that we successfully take the Double Fusion European operation to a new level. Their knowledge, creativity and contacts within their respective fields enable us to credibly deliver the Double Fusion message to the senior players within the advertising and interactive entertainment markets. 2007 is going to be a memorable year for Double Fusion," commented Frank Sagnier.

Double Fusion has also announced that Itzik Ben Bassat has joined the board. Ben Bassat is considered the architect World of Warcraft (WoW)'s success internationally and the force behind Blizzard's evolution from a games studio to the world's leading online entertainment company. Until recently Ben Bassat was VP of Global Business Development and International Business Operations at Blizzard Entertainment of Vivendi, and is now a General Partner at JVP, a media technology fund with headquarters in Israel and offices in North America, Europe and China.

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For further information please contact:

In Europe

Dean Barrett or Charlotte Le Rougetel

Bastion

Tel: +44 207 421 7600

Email: firstname@bastion.co.uk

In USA

Sibel Sunar or Brian Rubin

fortyseven communications

+1 323-658-1200

firstname@fortyseven.com

23rd April 2007

About Double Fusion

Founded in 2004, Double Fusion is the leading independent provider of dynamic in game advertising. Going beyond traditional advertising mediums to engage valuable and hard to reach gamer demographics, Double Fusion provides the widest range of in-game advertising and marketing programs available on the market. Dedicated teams work closely with advertisers, developers, and content owners to ensure seamless execution of advertising campaigns, creating an additional revenue source for videogame publishers while protecting the gameplay experience. Double Fusion has built a management team including the executives responsible for building the most important media businesses connecting consumer advertisers with the video game audience. The company is headquartered in San Francisco, with offices in Los Angeles, New York, Jerusalem, and London. Advertisers interested in opportunities within the Double Fusion network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit www.doublefusion.com.

Double Fusion is a registered mark of Double Fusion, Inc.

All trademarks, copyrights, registered marks, brand names, registered brand names, product names, and logos found in this press release are the property of their respective owners, may be registered in certain jurisdictions, and are mentioned in this release for identification purposes only.