Double Fusion secures $26M in funding

In-game advertising company Double Fusion has secured a new investment of US$26 million (19.8 million Euro).

The funding comes from DF's existing investors, Accel Partners and Jerusalem Venture, and strategic investors Time Warner, Hearst Corporation, IDG Ventures Pacific and Sedona Capital.

According to a statement, the investment will be used to aggressively expand in areas such as media sales, technology and international operations.

"Videogames are providing a new advertising vehicle that not only delivers a highly engaged audience, but fundamentally changes the way consumers are able to interact with brands," said Double Fusion CEO Jonathan Epstein.

"Advertising, in turn, creates new business models for game companies that will continue to accelerate the growth of the gaming audience. The commitment and confidence of these premier financial and strategic partners is recognition of both the huge potential of the in-game advertising market, and of Double Fusion's leading position within that market."